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Assistant Marketing Manager

4 weeks ago

Singapore XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD. Full time
Roles & Responsibilities

Job Summary

The Assistant Marketing Manager will oversee the marketing aspects in the Singapore market. He/She will also require to report and communicate the market activities to the marketing teams in China and other Mandarin-speaking regions.


Job Scope

  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets
  • Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
  • Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
  • Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets


Job Requirements

  • Diploma and above in Marketing, Business Administration or equivalent
  • 6 to 8 years’ relevant working experiences preferably in F&B industry
  • In-depth knowledge in Singapore F&B market with keen insights and organization/planning management
  • Familiar with international and China F&B branding, and its marketing/PR strategies
  • Strong in planning and executing marketing programs, methods of multimedia channels and publicity of our brands
  • Strong written and oral communications skills in Mandarin to liaise with international teams of Chinese speaking background.
  • Ability to work with cross-cultural teams and groups internationally.

Tell employers what skills you have

CRM
Market Research
Creative Direction
Advertising
Multimedia
Product Marketing
Social Media
Marketing Strategy
Marketing Communications
Channel
Marketing
Strategy
B2B
Public Relations
Project Management
Digital Marketing
Publicity
Facebook
Media Relations
Brand Awareness

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