Director of Marketing and Communications, Asia Pacific

Roles & Responsibilities

Who We Are:

The mission of The Nature Conservancy (TNC) is to conserve the lands and waters upon which all life depends. As a science-based organization, we develop innovative, on-the-ground solutions to the world’s toughest environmental challenges so that people and nature can thrive. Our work is guided by our values, which include a commitment to diversity and respect for people, communities, and cultures. From a rewarding mission to career development and flexible schedules, there are many reasons to love life #insideTNC. Want to know more? Check out our TNC Talent playlist on YouTube to hear stories from staff or visit Glassdoor.

One of TNC’s primary goals is to cultivate an inclusive work environment so that employees around the globe have a sense of belonging and feel that their unique contributions are valued. We know we’ll only achieve our mission by hiring and engaging a diverse staff that reflects the communities in which we work. Recognizing that people bring talent and skills that have been developed outside the scope of a job, we take a holistic approach to recruitment that considers life experience in addition to the professional requirements listed in our postings. Please apply – we’d love to hear from you. To quote a popular saying at TNC, “you’ll join for the mission, and you’ll stay for the people.”

What We Can Achieve Together:

The Director of Marketing and Communications, Asia Pacific (AP) is an integral part of the AP resource mobilization and engagement leadership team and global marketing and communications function. They are instrumental in advancing TNC’s 2030 goals through communications that engage and excite influential audiences. Working closely with TNC leaders, they will lead a diverse and enthusiastic marketing and communications team across multiple locations in the region to develop and implement strategies that align with the overall goals of TNC Asia Pacific’s strategic plan.

The Director of Marketing & Communications, Asia Pacific develops and implements an integrated, efficient, and effective marketing and communications strategy to help achieve the organization’s 2030 goals. They operate within a highly matrixed structure, coordinating with country, regional and global TNC teams to ensure that marketing and communications efforts are strategically aligned across diverse geographical and cultural landscapes. They manage a team that creates, manages, and implements key marketing initiatives designed to drive and advance marketing strategies in key public-facing markets that build awareness and engagement, influence conservation action, and achieve revenue goals. They collaborate closely with business unit leaders within the region, including executive leadership and marketing and communications leads from multiple countries to ensure delivery of an integrated regional marketing and communications strategy. They align staff efforts to match priorities set by executive leadership. They manage the budget and operational delivery of branding and engagement goals and conservation strategies.

The Director of Marketing & Communications, Asia Pacific works closely with and manages relations with internal key stakeholders including senior management, internal teams, donors, and external key stakeholders and partners to achieve regional goals. They may be responsible for presenting analysis and recommendations to Trustees and AP Council members.

The Director of Marketing & Communications, Asia Pacific leads communication and marketing efforts for both internal and external audiences, including integrated themes, consistent messaging, compelling campaigns, and collateral materials. Duties include:

• Designs, directs, and manages a coordinated marketing and communications strategy across the Asia-Pacific region, overseeing multiple complex and diverse programs or projects—including but not limited to strategic brand development, digital marketing, earned and social media strategy, events strategy, executive thought leadership and crisis communications.
• Collaborates with senior marketing leadership on regional and global levels to synthesize core TNC marketing initiatives for optimal performance in Asia Pacific markets.
• Drives efforts to obtain, create, store in an easily accessible and useful format, manage and disseminate content from country programs around individual project and campaign themes.
• Facilitates cooperation and collaboration, as appropriate, across the various AP teams in pursuit of marketing and communications objectives.
• Develops best practices, standardized metrics, organizational consistency, and branding continuity in communications across the region.
• Integrates effectively with the organizations central Marketing and Communications division.

RESPONSIBILITIES & SCOPE

AP & Global Collaboration:

· Collaborate with TNC leaders, internal and external key stakeholders, including executive leadership and internal teams, donors, and volunteers to achieve regional goals.

· Work closely with senior marketing leadership on regional and global levels to synthesize core TNC marketing initiatives for optimal performance in the AP market.

· Provide strategic leadership in managing a decentralized but integrated marketing and communications structure across the Asia Pacific region.

· Facilitate collaboration across the various AP teams to fulfil marketing and communications objectives.

Regional Team Management:

· Manage a regional team that creates, manages, and implements key marketing initiatives and/or marketing programs designed to drive and advance marketing strategies in key public-facing markets that build awareness and engagement, influence conservation action, and achieve fund raising goals.

· Broad management responsibility for administrative, professional, and volunteer staff, including recruitment, retention, training, professional development, establishing clear directions, and setting “stretch” objectives.

· Ability to motivate, lead, set objectives, develop talent, manage performance, and help with conflict resolution on a large multi-disciplinary team.

Program Management:

· Design, direct, and manage multiple complex and diverse programs or projects including strategic brand development, digital marketing, earned and social media strategy, events strategy, executive thought leadership and crisis communications.

· Manage the budget and operational delivery of program or initiative goals and strategies ensuring program accountability.

· Define key results and appropriate targets to measure marketing and communications effectiveness and communicate results to stakeholders. Exercise leadership in strategic and tactical matters, work with fellow leaders to establish and evaluate policies and/or long-term programs.

Best Practice & Information Management:

· Drive efforts to obtain, create, store in an easily accessible and useful format, manage and disseminate content from country programs around individual project and campaign themes.

· Develop best practices, standardized metrics, organizational consistency, and branding continuity in communications across the AP region.

Internal & External Communications:

· Lead internal and external communications, themes, messaging, campaign materials, collateral materials.

· Develop business case analysis support for marketing spends/projects outside of budget spends.

· Execute and optimize brand level campaigns, marketing, and communications across all relevant online and offline channels (owned, earned, paid, third party).

· Build unprecedented marketing, communications, and brand awareness locally and regionally through partnership and innovation.

Compliance & Confidentiality

· Ensure functional program meets commitments and is managed for ethical compliance with TNC policies and procedures, financial standards, and legal requirements.

· Maintain confidentiality of frequently sensitive and emotionally charged information.

We’re Looking for You:

If you’re looking for a career where you can find meaning and purpose, come join our Chapter as the Director of Marketing and Communications, Asia Pacific Not only will you fulfill conservation objectives in the beautiful region, but you’ll contribute to conservation goals through many networks

We’re looking for a passionate, dedicated person to lead our Chapter and work within our division. Systems Leadership, creativity, and the ability to influence are key in this role. Come join TNC and apply today

What You’ll Bring:

· Bachelor’s degree in related field and minimum 10 years related work experience or an equivalent combination, including at least 3 years’ experience at a senior management level.

· Experience leading and managing a large multi-disciplinary team or complex program.

· Experience cultivating and managing relationships with senior level executives, Board of Trustees, Board of Directors and/or external marketing contacts.

· Experience fostering an environment of creativity and professional growth.

· Experience in program management, including broad financial responsibility and measuring results of strategic plans and programs.

· Experience developing communications, media, and engagement strategies and measuring results.

· Experience designing, directing, and implementing multiple projects.

· Excellent writing, presentation, communication, mediation, and negotiation skills.

DESIRED QUALIFICATIONS

· Master’s degree or extensive professional experience.

· The ideal candidate will have experience in navigating and leading within matrixed, multi-functional teams, collaborating across a complex organizational structure to meet regional and global objectives.

· Experience working in and for the Asia Pacific region and has a keen interest in its rich culture, economic trends, and conservation needs.

· Ability to stay knowledgeable of current and evolving trends in marketing and communications.

· Experience in building strong interpersonal relationships, with a good ability to engage and influence a diverse group of co-workers and stakeholders across multiple locations and time zones.

· Experience in building and maintaining long-term relationships with partners, vendors, board members, and senior leaders both internal and external.

· Experience in developing, implementing, measuring, and evaluating multifaceted strategic marketing initiatives, plans, and programs.

· Experience in managing a geographically dispersed team, with extensive management experience including ability to motivate, lead, set objectives, manage performance, and help with conflict resolution on a large multi-disciplinary team.

· Experience of utilizing best practices in non-profit management.

· Experience in managing the fiduciary aspects of planning and delivery of annual budgets.

· Multi-lingual skills advantageous.

What We Bring:

Since 1951, The Nature Conservancy has been doing work you can believe in protecting the lands and waters that all life depends on. Through grassroots action, TNC has grown to become one of the most effective and wide-reaching environmental organizations in the world. Thanks to more than 1 million members, over 400 scientists, and the dedicated efforts of our diverse staff, we impact conservation throughout the world

The Nature Conservancy offers a competitive, comprehensive benefits package including: health care benefits, flexible spending accounts, 401(k) plan including employer match, parental leave, accrued paid time off, life insurance, disability coverage, employee assistance program, other life and work wellbeing benefits. Learn more about our benefits at in the Culture Tab on nature.org/careers.

We’re proud to offer a work-environment that is supportive of the health, wellbeing, and flexibility needs of the people we employ

Tell employers what skills you have

Media Strategy
Information Management
Marketing Communications
Multilingual
Strategic Leadership
Project Management
Digital Marketing
Cross-cultural Communication Skills
Integrated Marketing
Directing

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