Advertising Manager

3 weeks ago


Singapore MACAROON PTE. LTD. Full time
Roles & Responsibilities

Job Overview:

As an Advertising Manager, you will be responsible for planning, managing, and executing high-impact advertising campaigns across various digital platforms. Your key focus will be on optimizing ad performance on social media platforms like Xiaohongshu and Douyin. This role requires a strategic thinker with a deep understanding of digital advertising trends, audience targeting, and performance analysis to drive brand awareness and conversions.


Key Responsibilities:

  • Campaign Strategy & Planning: Develop comprehensive advertising strategies aligned with company objectives, ensuring consistent branding and messaging across all platforms.
  • Execution of Social Media Campaigns: Lead and manage ad campaigns, particularly on Xiaohongshu and Douyin, including content creation, audience targeting, budget allocation, and performance tracking.
  • Performance Analysis: Continuously monitor, analyze, and optimize ad performance using metrics such as CTR, CPC, and ROAS, and make data-driven decisions to enhance campaign effectiveness.
  • Creative Collaboration: Work closely with the creative and content teams to produce engaging and effective ad creatives that resonate with target audiences.
  • Trend Monitoring: Stay updated with the latest trends in digital marketing, social media algorithms, and ad tech innovations to ensure the company stays ahead of the competition.
  • Budget Management: Oversee the advertising budget, ensuring campaigns are cost-effective and deliver maximum ROI.
  • Client and Stakeholder Communication: Collaborate with internal stakeholders and external partners to ensure campaigns are aligned with broader business goals and effectively executed.

Qualifications & Requirements:

  • Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
  • Experience: Minimum of 3-5 years of experience in digital advertising, with proven success managing campaigns on Xiaohongshu, Douyin, and other social media platforms.
  • Technical Skills: Proficient in advertising platforms, performance tracking tools (e.g., Google Analytics, social media analytics), and programmatic ad management.
  • Analytical Abilities: Strong ability to interpret and act upon data, with experience in A/B testing, audience segmentation, and ad performance reporting.
  • Creativity: Ability to collaborate with creative teams to develop compelling and impactful ad content that drives engagement.
  • Project Management: Excellent organizational and multitasking skills, with a strong ability to manage multiple campaigns simultaneously under tight deadlines.
  • Communication Skills: Excellent written and verbal communication skills in both Chinese and English, with the ability to effectively liaise with cross-functional teams.
  • Adaptability: Ability to quickly adapt to new digital platforms, advertising technologies, and evolving market conditions.

Tell employers what skills you have

Trend
Budget Management
Social Media
Stress
Multitasking Skills
Analytical Abilities
Targeting
Strategy
Adaptability
Project Management
Audience Segmentation
Communication Skills
Ab Testing
Google Analytics
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