Digital Advertising Strategist

4 weeks ago

Singapore GumGum, Inc Full time
Job Overview

GumGum, Inc. is a leading contextual-first digital advertising platform that leverages advanced AI technology to deliver captivating creative ads driving consumer attention without personal data.

We are seeking a skilled Digital Advertising Strategist to join our team in Sydney, Australia or Singapore.

About the Role

This role will drive success for our Publisher Development team and GumGum's publishers in the SEA & Australia region, serving as the senior most supply expert for the APAC region.

The successful candidate will cultivate C-Suite publisher relationships, leverage metrics to drive the publisher acquisition process with operational rigor, generate lucrative business model opportunities by deepening premium supply partnerships, and identify new revenue trends.

They will work closely with the regional Head of Demand Sales and other leaders to understand bespoke customer needs and tactfully build towards delivering on those needs with a client-first mentality.

Key Responsibilities
  • Publisher Pipeline Development: Pitch to senior-level decision-makers and close new supply partnerships, nurture a pipeline of premium publishers to meet revenue goals.
  • Publisher Account Leadership: Maximize the value of existing partnerships, lead GumGum's positioning with key digital media publishers, collaborate with teams to ensure quality inventory and operational excellence.
  • Supply Strategy & Management: Develop and execute growth strategies with PubDev leadership, create regional business plans, analyze and present inventory data, lead inventory management, and recommend annual plans for publisher development.
  • Publisher Development Operations: Standardize and implement global supply tactics and tools, refine playbooks, tools, and methods to ensure consistency in sales presentations and materials.
  • Supply Reporting & Analytics: Forecast, track, and measure sales KPIs using CRM tools, reporting to the executive team.
  • Voice of the Publishers: Advocate for publishers in feature development and product planning.
  • Industry Leadership: Participate in industry events, webinars, and forums to build partnerships and stay informed on emerging technologies.
Requirements

We are looking for a strong individual contributor who is open to potentially building a small regional team over time.

The ideal candidate will have at least 8 years of experience in ad tech, with 7+ years in business development/sales, proven experience in sourcing and securing partnerships, expertise in complex, multi-faceted ad tech products, and a deep knowledge of the digital advertising ecosystem.

They must be proficient in PowerPoint, Excel, Salesforce, and Google Drive, possess strong communication, presentation, closing, and negotiation skills, and be able to work cross-departmentally and lead strategic conversations.

What We Offer

GumGum, Inc. offers a competitive salary of $150,000 per year, plus benefits and perks package including remote work options, professional development opportunities, and a diverse and inclusive work environment.

We are proud to be an equal opportunity employer and believe in cultivating an environment where our team members can bring their authentic, whole selves to work.

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