Outbound Sales Specialist

4 weeks ago

Singapore BGC GROUP PTE. LTD. Full time
Roles & Responsibilities

Key Responsibilities:

  • Identify and research ideal customer profiles and key decision-makers in target industries.
  • Develop outreach strategies using cold emails or other methods to generate new leads.
  • Craft personalised and high-converting email sequences for cold outreach and follow-ups, tailored to different audience segments.
  • Implement A/B testing and analyse performance metrics (open rates, click-through rates, reply rates) to optimise email effectiveness.
  • Ensure compliance with email marketing best practices (avoiding spam filters, GDPR considerations).
  • Leverage automation tools (e.g., Mailchimp) to scale and streamline outbound campaigns.
  • Continuously refine lead qualification criteria to increase conversion rates and improve sales pipeline quality.
  • Collaborate with sales teams to align messaging, audience segmentation, and outreach strategies.
  • Stay updated on industry trends, sales automation tools, and outbound marketing innovations to enhance prospecting efforts.

What We're Looking For

  • 3+ years of experience in B2B sales development, outbound marketing, or email marketing.
  • Proven track record in generating leads and converting prospects through cold email outreach in B2B business.
  • Strong understanding of outbound marketing strategies, audience segmentation, and lead nurturing.
  • Excellent email copywriting skills—able to craft persuasive, concise, and engaging messages that drive responses.
  • Familiarity with CRM and sales engagement tools (e.g., Mailchimp).
  • Data-driven mindset—ability to track campaign performance, analyse metrics, and optimise outreach efforts.
  • Highly self-motivated, organised, and resilient, thriving in a fast-paced sales environment
  • Experience in recruitment industry is a plus.
Tell employers what skills you have

CRM
Lead Generation
Sales
B2B lead generation
Email Marketing
Marketing
B2B
Audience Segmentation
Online Lead Generation
Lead Generation strategies
Copywriting

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