Marketing and Business Development Executive

7 days ago

Singapore JOBKRED PRIVATE LIMITED Full time
Roles & Responsibilities

We are looking for a Marketing and Business Development Executive that is responsible for developing and implementing marketing strategies to enhance brand visibility and drive cusotmer acquisition while also identifying and pursuing new business opportunities to expand our market reach. This dual role requires a blend of creative marketing skills and strategic business development acument.

Responsibilities:

Marketing

1. Marketing Strategy and Planning

  • Develop and implement comprehensive marketing plans and strategies to achieve company objectives.
  • Conduct market research to identify trends and insights and adjust marketing strategies accordingly.

2. Content Creation

  • Create compelling and engaging content for various marketing channels, including website, blogs, social media and email newsletters.
  • Collaborate with designers and other stakeholders to produce high-quality marketing materials.

3. Digital Marketing

  • Manage and optimize digital marketing campaigns, including SEO, SEM, PPC and social media advertising.
  • Anlayse and report on the performance of marketing campaigns, using data to drive continuous improvement.

Business Development

1. Market Expansion

  • Identify and pursue new business opportunities to drive revenue growth.
  • Conduct market analysis to identify potential clients, partnerships and new markets.

2. Collaboration and Networking

  • Work closely with cross-functional teams, including product development, operations and customer support, to ensure seamless execution of business strategies.
  • Attend industry events, conferences, and networking opportunities to build a strong network and stay updated on industry trends.

Qualifications:

Education: Diploma or bachelor's degree in marketing, Business Administration, or a related field.

Experience: 0-3+ years of experience in marketing and business development, preferably in technology sector.

Skills:

- Strong understanding of marketing principles and business development strategies.

- Excellent communication, presentation, and negotiation skills.

- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, HubSpot, social media management tools).

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Creative thinking and problem-solving skills.

- Ability to work independently and as part of a team in a fast-paced environment.

About the company:

JobKred, a leading skills intelligence platform, empowers HR and corporate leaders to scale their enterprise confidently. Through intelligent, customised skills roadmaps backed by credible proficiency validations, we guide employee career progression and ensure a ready and relevant workforce.

JobKred has played a role on the national stage as the intelligence behind Singapore's national jobs portal, MyCareersFuture.sg. Internationally, JobKred has worked with UNESCO, World Bank and the Asian Development Bank to conduct labour market research projects using its technologies, with the results aiding the policy-making processes in various countries for higher education, vocational education and lifelong learning.

JobKred is also the leading skills intelligence company in Singapore, working with hundreds of companies and trusted by government agencies, MNCs and SMEs.

Office location: 60 Paya Lebar Road #06-27 (Paya Lebar Square) Singapore 409051

Tell employers what skills you have

Negotiation
Market Research
Higher Education
Lifelong Learning
Social Media
Ability To Work Independently
Marketing Strategy
Market Analysis
Social Media Management
Digital Marketing
Vocational Education
Networking
Business Development
Creative Thinking
PPC

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