Marketing and Market Research Intern

3 weeks ago

Singapore ARMSTRONG INDUSTRIAL CORPORATION LIMITED Full time
Roles & Responsibilities

We are looking for a motivated Marketing and Market Research Intern to undertake a crucial role in our strategic market analysis initiatives. Reporting directly to the Business Project Lead, this position focuses on leveraging the BCG Growth-Share Matrix to identify potential growth opportunities within our core categories. The intern will also collaborate with Key Account Management and Technical Marketing teams to develop value-added solutions for both current and prospective customers.

Responsibilities

Perform detailed market analysis e.g. using the BCG Growth-Share Matrix to identify and evaluate growth opportunities within the Transportation, Industrial, Consumer & Lifestyle, and Medical & Healthcare sectors.

Assist & Support in:

  • Collaboration with Business Development, Key Account Management to understand customer needs and support the development of tailored marketing strategies.
  • Work with Technical Marketing and Process Experts to formulate value-added solutions that enhance customer satisfaction and business growth.
  • In the creation of strategic presentations and reports for internal stakeholders to facilitate informed decision-making.
  • Maintain up-to-date knowledge of industry trends, competitive landscape, and market dynamics.
  • Engage in project meetings and provide analytical support to the Business Project Lead and other team members.

Qualifications

  • Currently enrolled in a bachelor's or master's degree program in Marketing, Business Administration, Economics, or a related field.
  • Strong analytical and strategic thinking skills, with previous experience in using frameworks such as the BCG Matrix.
  • Excellent verbal and written communication skills.
  • Proficient in Microsoft Office Suite, with advanced skills in Excel and PowerPoint.

Competencies

  • Ability to collaborate effectively with cross-functional teams in a fast-paced environment.
  • Knowledge of market research, strategic analysis, and the manufacturing industry is an advantage.
Tell employers what skills you have

Market Research
Lifestyle
Microsoft Office
Dynamics
Healthcare
Market Analysis
Administration
Economics
PowerPoint
Transportation
Technical Marketing
Customer Satisfaction
Key Account Management
Business Development
Manufacturing

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