Customer Relationship Management Executive

3 weeks ago

Singapore CHOW TAI FOOK JEWELLERY SINGAPORE PTE. LTD. Full time
Roles & Responsibilities

Job overview:

The CRM Executive will be responsible for executing and optimizing the CRM strategy for our brand, ensuring that customer interactions are consistent, and drive brand loyalty. This role will involve working closely with the front-line teams to implement CRM campaigns, monitor customer behaviours, and leverage data-driven insights to deliver personalized experiences to our customers.

Job Responsibilities:

CRM Strategy Development & Execution:

  • Propose and to manage loyalty programs that reward customers for repeat purchases, referrals, or engagement with the brand.
  • Assist in design and implement strategies to enhance customer retention, loyalty, and lifetime value (CLV). This includes segmenting customers based on behavior, preferences, and purchasing history.
  • Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.

Customer Data Management & Segmentation:

  • Analyze customer data and behavior to develop insights and identify target segments for personalized marketing.
  • Work with the CRM data analytics team and prepare regular reports on CRM campaign performance, customer acquisition, retention rates, and overall marketing ROI.

Brand Communication:

  • Ensure all CRM messaging and communications are aligned with the brand's voice and values.
  • Ensure marketing materials and collaterals are published and distributed in line with the brand direction.
  • Support the team in participating in any Public Relations events related to promoting the company's brand.
  • Identify and manage external partners to maximize brand exposure e.g. events, livestreaming, managing KOLs.

Customer Feedback & Insights:

  • Gather and analyze customer feedback to continuously improve the CRM strategy and customer experience.
  • Use customer feedback to inform brand positioning, product development, and future marketing initiatives.
  • Manage overall marketing projects timeline and budget.

Requirements:

  • Relevant certificate in marketing from recognized institutions.
  • Minimum 2 years of experience in branding and marketing. Proven track records in executing successful CRM campaigns and customer retention program.
  • Excellent writing abilities and interpersonal communication skills.
  • Strong analytical skills with the ability to interpret customer data and derive actionable insights.
  • Customer-centric mindset with a focus on delivering value to the customer.
  • Able to work independently under tight deadlines
Tell employers what skills you have

CRM
Customer Retention
Customer Relationship
Budgets
Marketing Research
Analytical Skills
Customer Experience
Marketing Strategy
Data Management
Event Management
Customer Acquisition
Adaptability
Communication Skills
Data Analytics

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