Catering Sales Manager

1 month ago

Singapore Hilton Full time

With thousands of hotels in over 100 countries and territories, Hilton offers countless opportunities to delight. From an open door to a welcoming smile and an exceptional experience, we offer the millions of travellers who stay with us every year a welcome they will never forget. In addition to our flagship brand, Hilton Hotels & Resorts, the family of brands includes Waldorf Astoria, LXR, Conrad, Canopy, Curio Collection, DoubleTree, Hilton Garden Inn, Hampton and many others.

If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work as a Hilton Team Member. Because it's with Hilton where we never forget the reason we're here: to delight our guests, Team Members, and owners alike.

The Catering Sales Manager is in charge of bringing in sales for the function spaces (corporate, social and/or weddings), develop market segments and ensuring a successful execution of event and customer satisfaction.

What will I be doing?

As the Catering Sales Manager, you will be responsible for performing the following tasks to the highest standards:

Selling Philosophy

Aggressively prospect and sell individual accounts on behalf of the hotel in accordance with the objectives established in the Marketing Plan.Ensure that quotas are met.Ensure that sales activities, preferred accounts and bookings are focused to yield maximum revenue per available function room.Coordinate the sales efforts between sales department and catering to ensure proper utilization of function space to yield maximum revenuesResponse for successful execution of event and customer satisfaction to ensure customer remains loyal and books future business with Conrad Singapore OrchardMaximizes revenues, profitability and controls expenses through effective negotiation of food and beverage, meeting room rental and other resources to contract phrase.The ability to pursue and evaluate, solicit, sell and confirm business as required to meet individual goals and overall budgeted catering sales and profitability.The ability to make telephone and personal sales calls on accounts. Follow up promptly with appropriate action to support telephone and personal sales calls.Develop creative and attractive menu presentations for potential clients.Maintain an active trace / follow-up system on all personal sales calls and inquiries.The ability to negotiate with clients and achieve maximum revenue / profit potential while satisfying client needs.Understand and use the various sales tools the company provides to support sales.Demonstrate the energy and commitment to meet and exceed personal goals.Sell all hotel products and services.Assist in developing and executing projects for assigned market areas to increase catering activity, volume and profit.Finalize all bookings, maximizing all revenue potential by upselling in all revenue producing areas.Be knowledgeable about the clientele mix, seasonal periods and festivities and make recommendations to management for competitive analysis and budgeting purposes.The ability to communicate effectively with the Catering team members responsible for booking various social / wedding / corporate business, as well as all other department team members who will be involved in carrying out the needs of the guests.The ability to act as the liaison between the client and the hotel for all of the client's needs (i.e. Hotel rooms, catering & events, audio visual, food tasting).

Sales Effectiveness & Time Management

Make a strong and positive impression on clients in individual and group settings.Listen and comprehend client's need and goals.Develop and utilize proper selling skills.Coordinate with other departments to ensure quality of guest satisfaction.Review all function spaces with the Banquet Manager in regards to any requirements for a function.Treat active selling, solicitation and business development as #1 job priority.Allocate time and effort on accounts, based on their potential.Schedule activities effectively.Handle sales calls and trips in a cost and time efficient manner.Plan for activities in advance.

Product Knowledge & Training

Have an excellent knowledge of hotel facilities, capacities and dimensions of the hotel's function spaces.To be fully versed in all function spaces, facilities and capabilities of competitive markets.Conduct at least 2 market surveys per year on competitors' packages and pricing.To attend any related trade shows / fairs on current market competition.Actively participate in training opportunitiesMaintain a thorough concept of food cost and menu planningThe ability to maintain the policies set forth in the contracts (i.e. deposits, minimum spending, billing instructions).Respond to all telephone and walk-in inquiries regarding function spaces.Conduct tours of the property with potential and existing clients.Comfortably entertain appropriate clients.

Sales Administration

Answer telephone inquiries and respond according to the Conrad's standardsAttend and participate in all required sales meetings and industry related organizations to represent the Hotel and company.Follow up on progress of booked business and key account performance.Maintain an effective plan of correspondence.Utilize property business reports to assist in achieving personal and property goals and objectives.Oversee, foster and support specific companywide programs and reporting practices for individual business.Prepare a monthly booking report and/or any other reports required by the Director of CateringTo coordinate special events, promotions and publicity activities as assigned.Review all banquet event orders, daily and weekly banquet sheets to ensure accuracy in the content.Prepare contracts and proposal in a proficient and timely manner.Follow up on deposits made and ensure all payments are cleared after event.To update menu and price information when changes happen.Maintain all catering files in accordance with established procedures and standards.Maintain a friendly, caring and helpful attitude with clients, as well as other Hotel team members.Assist clients in the absence of a catering representative.Keep informed as to the daily hotel activities.Take ownership of the system.Find ways to make sales effort more effective and efficient through utilization of the system.

Generic Skills

The ability to keep Director of Catering promptly and fully informed of all problems or unusual matters so that prompt corrective actions can be taken where appropriate.Maintain a professional appearance at all times and to conduct personal behavior in a mature professional business manner when representing the Hotel or brand.To be a sound analyzer and problem solver.To be a "do-er", implementer, and action taker.Develop and use good business acumen and be a good "business operator".Possess high level of accuracy and have an eye for detail, vigilantly attentive to detail, monitor quality and be obsessively service oriented.The ability to be versatile, flexible, show stress management, manage criticism and manage conflict effectively.Be a team player and have interpersonal sensitivity.Be a public ambassador for Conrad Singapore Orchard as well as Hilton Hotels & ResortsRespond properly in any Hotel emergency or safety situation.Perform other tasks or projects as assigned by Hotel management and staff.Provide feedback in a timely, professional and constructive manner.Ready to support any operational crunch within the Hotel, off-site events or Hotel run events.Ready to support community initiatives by the Hotel as our contribution to society.The Management reserves the right to make changes to this job description at its sole discretion and without advance notice.

What are we looking for?

A Catering Sales Manager serving Hilton Brands is always working on behalf of our guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills and values that follow:

  • Excellent reading, writing and oral proficiency in the English Language
  • Good personal and business references
  • Flexible with working hours, able to work weekends and public holidays when necessary
  • Ability to communicate in a second language is beneficial
  • Minimum 1 – 2 years of working experience in the related field
  • Able to work under pressure
  • Strong selling and interpersonal skills


What will it be like to work for Hilton?

Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision "to fill the earth with the light and warmth of hospitality" unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all

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