Catering Sales Manager

2 weeks ago


Singapore CAPELLA HOTEL, SINGAPORE Full time

Position Overview
The Catering Sales Manager targets and coordinates catering sales efforts for the wedding segment. The job involves initiation and development of quality leads to ensure growth of catering sales for the wedding segment.

The Role

A. Develop Sales Strategies**- Review sales performance and evaluate effectiveness of sales strategies to be updated with new trend in the market and competition

B. Create sales opportunities**- Have good knowledge of Capella Singapore including the brand, the unique selling point of the hotel, event space, menus, pricing.

C. Manage sales activities to achieve sales**- Conduct hotel inspections for clients

  • Prepare and present sales proposals and conduct negotiation of sales contracts
  • Develop consultative selling and upselling strategies to identify guests' and/or customers' needs, maximize all event space and upsell whenever possible
  • Liaises with clients on finalizing of details and provides advice on set up, food menus and other related matters eg decorations, flowers, AV rental, entertainment provider

D. Manage client relationships**- Collaborate with Banquet Operation Team, EAM of Food & Beverage, Executive Chef to meet guests' and/or customers' requirements in the sales contracts

  • Develop Banquet Event Order (BEO) for guests' and/or customers' requests that deviate from signed sales contracts
  • Be present during the operation of the event and work closely with all departments to ensure a smooth delivery of quality service at all times

E. Manage finance and report management**- Meet or exceed individual and group catering sales target that is set by the management

  • Support budget forecasting processes for the department

Talent Profile

  • Diploma holder preferred.
  • Minimum 3 year working experience in the same capacity for an upscale hotel
  • Knowledge in Microsoft Office including words, excel, power point
  • Knowledge in Opera Sales & Catering
  • Basic knowledge of AV equipment
  • Knowledge of food and beverage menus, food preparation and presentation


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