Category Media Strategist and Planner

4 weeks ago


Singapore PGBPGNGLOBAL Full time

Job Location

Singapore

Job Description

Overview of the Job

Do you want to join Category Media planning team to influence Category and Brands' Media investment decision to grow Brand Fundamentals such as Awareness? Do you want to expose yourself to drive decision making of Media strategy to Category and Brands' leadership? If this sounds like fun, we would love to hire someone with your skills

The Category Media Strategist (Media Planner) will be a part of Category Media planning team, who leads Category/ Brand Media strategy development and deployment process to Market Commercial leader across markets. Category/ Brand Media strategy will be a broad strategic guidance, by which Market Commercial leader to be able to finalize annual and monthly media plan that can grow Brand.

Once the individual grows as our trusted internal expert on Digital Media, the individual will also lead the upskilling each Category's capability on Media strategy, planning and executions.

This role will be based in Singapore.

Your Team

You will report to senior Category Media Director Haircare APAC. You will work extensively with colleagues from Marketing, Communications, and Media Operations across P&G offices in Asia Pacific.

How success looks like
  • Influence to grow Brand Fundamentals such as Awareness via Media.
  • Being part of team to hold accountable for health of Brand Fundamentals for Category Leadership.
  • Grow Media IQ among Category team.
Responsibilities of the Role:
  • Collaborate with senior Category Media Strategist to develop and propose Media strategy to Category Media sponsor and Market commercial leaders and design and execute Category Test & Learn programs while refining media strategy for growth.
  • Support to operate a drumbeat of media review with leadership, enabling Brand to keep growing Media-led Brand fundamentals.
  • Lead Digital media performance in-market performance tracking and optimization, closely partnering with Market Media operations, Category Analytics & Insight manager.
  • Lead the partnerships with digital ecosystem partners.
  • Be a trusted internal Media expert consultant for Brand Managers and Market Media Operations Teams.

Job Qualifications

  • Undergraduate or Masters' Degree with 3+ years of Work experience.
  • Deep understanding of the media landscape and Strong analytical ability to develop data-driven and insight-based media strategies.
  • Have worked in Media, Agency or FMCG client side, especially International Companies. Experience in working on Social Media & YouTube Advertising campaigns.
  • Experience in Consumer Insights/Market Research or working with KOLs/ influencers is a plus.
  • Able to handle and analyze complex and large amounts of data leveraging excellent MS Excel skills and/or Python and various modeling approaches.
  • Curiosity and passion to learn and explore new media/advertising formats (ie. Social Commerce) and new tools to analyze data (eg. Gen AI).
  • Comfortable in operating in a complex, fast paced and agile structure with an ability to handle multiple priorities.
About us

We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax and more. Our community includes operations in approximately 70 countries worldwide.

Visit to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we're committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being "in touch" so we craft brands and products to improve the lives of the world's consumers now and in the future. We want you to inspire us with your unrivaled ideas.

We are committed to providing equal opportunities in employment. We do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R

Job Segmentation

Experienced Professionals (Job Segmentation)

  • Singapore Procter & Gamble Full time

    Job LocationSingaporeJob DescriptionOverview of the JobDo you want to join Category Media planning team to influence Category and Brands' Media investment decision to grow Brand Fundamentals such as Awareness? Do you want to expose yourself to drive decision making of Media strategy to Category and Brands' leadership? If this sounds like fun, we would love...


  • Singapore Procter & Gamble Full time

    Job LocationSingaporeJob DescriptionOverview of the JobDo you want to join Category Media planning team to influence Category and Brands' Media investment decision to grow Brand Fundamentals such as Awareness? Do you want to expose yourself to drive decision making of Media strategy to Category and Brands' leadership? If this sounds like fun, we would love...


  • Singapore SHOPGIFTS PTE. LTD. Full time

    Job Description: Social Media StrategistWe are seeking a creative and driven Social Media Strategist to join our dynamic marketing team. As a Social Media Strategist, you will play a crucial role in developing and executing social media strategies to enhance brand visibility, engage our target audience, and drive business growth.Responsibilities: Develop and...


  • Singapore SPH MEDIA LIMITED Full time

    Roles & ResponsibilitiesWe are looking for a creative Content Producer and Strategist to join the social media team in Lianhe Zaobao's China desk. In this role, you will produce content for Zaobao's China viewers and grow Zaobao's audience across various popular China social media platforms.You will be expected to: Develop social media content plans that...

  • Buyer/planner

    1 week ago


    Singapore Mentor Media Full time

    Business Unit: BU1Org Unit/Department: PurchasingJon Category: Buyer/Planner Sourcing experience for consumables, nontrade and trade items. Upload weekly forecast or demands based on real customer order and review the MRP Review and update Daily backlog shortage report to Sales Admin/Customers. Release PO based on correct strategy. Make sure PO is submitted...


  • Singapore Wavemaker Full time

    Overview of the JobWe are looking for a Planner with integrated or digital media planning and implementation experience. You must possess a proven track record in orchestrating best-in-class media strategy and execution that drove tangible business growth for your clients in the Singapore market, and own existing relationships with media vendors.This...


  • Singapore LOGITECH SINGAPORE PTE. LTD. Full time

    The Global Category Planner for Gaming is ideal for someone who wants to be part of change, who thrives to become better personally and professionally every day. We are bringing demand planning closer to our internal and external customers while gathering and analyzing demand trends and signals, driving collaborations with multiple business partners and...


  • Singapore SPH MEDIA LIMITED Full time

    SPH Media is the home of Singapore's most well-known lifestyle titles, including Her World, Harper's Bazaar Singapore, Singapore Women's Weekly, HardwareZone, Female, Home & Décor, The Peak, NuYou and Icon. Our Lifestyle Media Division is seeking exceptional talent to assist in our efforts to grow our audience in the ambitious next phase of our digital and...

  • Content Strategist

    1 week ago


    Singapore PIF CAPITAL (S) PTE. LTD. Full time

    We are seeking an experienced and highly skilled Content Strategist to join our dynamic marketing team. As a Content Strategist, you will be responsible for developing and implementing effective content strategies that align with our brand's objectives and resonate with our target audience. You will play a crucial role in driving brand awareness, engagement,...


  • Singapore TWG TEA COMPANY PTE. LTD. Full time

    Roles & ResponsibilitiesIntroduction:We are looking for someone dynamic to be able to work with cross functional teams and deliver a holistic social media strategy across a multitude of platforms on a global level. The ideal candidate would be creative, understand the social media landscape on both a macro and detailed level.We are expanding the team in a...


  • Singapore SSG HOTELS PTE. LTD. Full time

    Roles & ResponsibilitiesAn exciting opportunity has arrived at The Garcha Group, Singapore’s luxury boutique hotel group currently with the following hotels:- Maxwell Reserve, Autograph Collection Hotel (Marriott);- Duxton Reserve, Autograph Collection Hotel (Marriott);- The Vagabond Club, a Tribute Portfolio Hotel (Marriott);- The Serangoon Club, a...

  • Senior Strategist

    4 weeks ago


    Singapore TSLA INDUSTRIES PTE. LTD. Full time

    Roles & ResponsibilitiesJob scope Working with the business team to identify clients’ specific business problems, challenges and context of briefs Write and develop creative and communication briefs to bring the client’s objectives to life. Develop and define communication strategies through analysis, insight excavation to creative propositioning...

  • Senior Media Manager

    2 months ago


    Singapore STARCOM MEDIA WORLDWIDE Full time

    Roles & ResponsibilitiesCompany DescriptionPublicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected...

  • Senior Media Manager

    4 weeks ago


    Singapore STARCOM MEDIA WORLDWIDE Full time

    Roles & ResponsibilitiesCompany DescriptionPublicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected...


  • Singapore VALENCY INTERNATIONAL PTE. LTD. Full time

    Job Title : Public Relations StrategistThe person will be the single point of contact for handling PR & Communications for the organisationDesign and implement the content of all organisation announcements posted on Social MediaCultivate and maintain professional relationships with external vendors and other parties on behalf of the companyBuild PR...


  • Singapore RECRUITPEDIA PTE. LTD. Full time

    **Our client is one of the leading players in manufacturing life science products. Due to their current expansion plan, they are looking for a Marketing Strategist to join their Marketing Team, in hopes of developing the current high performing team. They are located in the West area - easily accessible.Duties of Marketing Strategist: Develop effective...

  • Associate Planner

    1 week ago


    Singapore TRIBAL WORLDWIDE PTE. LTD. Full time

    The Associate Planner will be responsible for formulating storytelling strategies and planning for content on digital and social media channels for a key client, across 2-3 brands. This includes content strategy, content analysis, editorial planning, campaign ideation, and execution of day-to-day tasks.You are the face and the voice behind the brands you...


  • Singapore KRYSTAL HOLDINGS PTE. LTD. Full time

    Job OverviewAs a Content Strategist, you will be responsible for developing and executing a comprehensive content strategy for Krystal which includes social media content, blog posts, articles, online guides and other materials including but not limited to cryptocurrencies, blockchain technology, DeFi, non-fungible tokens (NFTs). You will be responsible for...


  • Singapore bp Full time

    Location Singapore Flexible Travel required Negligible travel Job category Supply & Trading Relocation available No Job type Professionals Job codeBR Experience level SeniorJob summaryAbout the RoleLeading the regional Market Strategist capability for a Global book this front office role involves the production of analysis and insight in support of T&S...

  • Data Strategist

    4 weeks ago


    Singapore BRAINLABS APAC PTE. LTD. Full time

    Roles & ResponsibilitiesData StrategistBrainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.Our mission is simple, we want to become the world’s largest...