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Digital Advertising Specialist

3 months ago

Singapore COSLAB Full time

Key Responsibilities:

  • Utilize your expertise in ad platforms to create, manage & optimize advertising campaigns
  • Innovate & execute strategic digital marketing campaigns to engage a broader audience on our website /social media platforms
  • Design compelling ad graphics / videos that capture target audience's attention
  • Monitor & optimize ad spend to ensure maximum ROI
  • Analyze campaign performance data & generate reports to track key metrics
  • Conduct A/B testing on ad creatives, headlines & landing pages
  • Develop & manage partnerships with influencers to amplify the reach & effectiveness of ad campaigns
  • Stay updated with latest trends in digital advertising, social media & influencer marketing to identify new opportunities & strategies
  • Develop and manage email marketing campaigns, including sequencing, to engage and nurture leads

Job Requirements:

  • Education certificate or work experience in relevant field
  • Minimum of 3-5 years of experience in managing digital advertising campaigns
  • Advanced knowledge of major ad platforms (Google Ads, Facebook Ads Manager, Instagram, Tiktok)
  • Proficiency in data analysis tools and software (Google Analytics)
  • Proficiency in graphic design tools (Adobe Creative Suite, Canva)
  • Experience with video editing software (Adobe Premiere, Final Cut Pro, Capcut)
  • Excellent verbal & writing skills
  • Self-motivated, independent, and adaptable to challenging environments
  • A strong work ethic and a positive attitude, suitable for a fast-paced setting
  • A genuine interest in the beauty industry
  • Familiarity with major social media platforms (IG, Fb, TikTok & XiaoHongShu)
  • Strong portfolio of successful campaigns, demonstrating ability to drive results and achieve ROI targets

Perks and Benefits:

  • Dynamic, friendly & supportive working environment
  • Convenient office location
  • 5-Day work week
  • Career progression opportunities.
  • Training & development programs
  • AWS / Staff Discounts / Medical & dental coverage