Campaigns Specialist

4 weeks ago

Singapore HAACH LIFESTYLE HMH PTE. LTD. Full time
Roles & Responsibilities

The candidate will have the opportunity to take full ownership of conceptualizing, implementing, and optimizing digital marketing campaigns to achieve customer acquisition and engagement targets. The ideal Specialist is able to collaborate with others in the team and eager to dive deep to lead and drive the digital marketing function.


Responsibilities:

Trend and Data Research, Implementation and Analysis:


  • • Define and develop the communication strategy to grow product usage by identifying upsell and cross-sell opportunities and ensure continuously adoption and usage.
  • • Drive business cadence through robust measurement and tracking of initiatives, optimising the communication strategy and operational plans.
  • • Define KPIs per campaign and funnel-stage to meet company goals
  • • Build seamless lead journeys through various digital marketing touchpoints
  • • Constantly optimise traffic & acquisition activities to improve ROI & CPA.
  • • Allocate budgets, analyse and recommend modifications to ad spend.
  • • Test new channels and trends and monitor competition performance marketing activities.

Campaign Management:

  • • The incumbent will be responsible for bringing traffic to the website via paid and organic acquisition methods and optimise campaigns to reduce ad spends and increase ROAS in the long run.
  • • Create and execute comprehensive B2C marketing campaigns, including but not limited to social media, email, SEO, SEM, display advertising, content marketing and offline activation that delivers against acquisition and/or retention objectives.
  • Drive lifecycle marketing and personalised customer communications:
  • • Grow revenue and engagement among existing clients and convert them to long term high value customers.
  • Industry Research and Best Practices:
  • • Monitor and stay up-to-date on the latest trends and best practices in digital marketing.
  • • Share knowledge and insights with the team to foster a culture of continuous learning and improvement.

Profile:

  • • Bachelor's degree or Diploma in Marketing, Communications, Advertising or related field (or equivalent commercial experience).
  • • 3+ years of experience in performance-based marketing.
  • • Detailed understanding/knowledge of paid media advertising.
  • • Planned and executed successful multi-market, full-funnel, multi-channel digital campaigns.
  • • Excellent working knowledge of web analytics tools and the ability to consolidate and analyse data from multiple sources.
  • • Excellent knowledge in CRM tools (HubSpot, Zoho, Salesforce)
  • • Attention to details and the ability to effectively multi-task in a deadline driven atmosphere in a multiple stakeholder environment.
  • • The ability to synthesise complex ideas into actionable recommendations for senior executives.
  • • Background in the health and wellness industry is preferred but not essential.
  • • Strong written and oral communication skills.

Tell employers what skills you have

CRM
Budgets
SEM
Oral Communication Skills
Social Media
Marketing Communications
Event Management
Content Marketing
Customer Acquisition
Event Planning
Display Advertising
Digital Marketing
Attention to Details
Cadence
SEO
Web Analytics

  • Campaign Manager/campaign Specialist

    2 weeks ago

    Singapore SUMPREME ANALYSIS PTE. LTD. Full time

    **Job Description We are looking to hire a campaign manager for our Media Buying Team. This role will be responsible for handling different media buying projects in the department. As a campaign manager, you need to be the connection between the production team with other media buying teams. You will work closely with other departments in regard to the...

  • Marketing Campaign Specialist

    1 week ago

    Singapore beBee Careers Full time

    Marketing Campaign SpecialistWe are seeking a skilled Marketing Campaign Specialist to develop and execute integrated marketing programs that drive customer engagement and support business objectives.

  • Marketing Campaign Specialist

    2 weeks ago

    Singapore beBee Careers Full time

    Marketing Campaign SpecialistWe are seeking a skilled Marketing Campaign Specialist to execute marketing programs with business partners and support marketing initiatives under guidance from brand/product managers.About the Role:This role is responsible for executing demand-gen campaigns, participating in planning, and providing organizational support. The...

  • Campaign Operations Specialist

    1 week ago

    Singapore beBee Careers Full time

    Campaign Operations SpecialistWe are seeking a detail-oriented and organized campaign operations specialist to join our team. In this role, you will be responsible for supporting the development and execution of campaigns that meet business objectives.Main Responsibilities:Assist in the development and execution of campaigns, coordinating with...

  • Campaign Management Specialist

    2 weeks ago

    Singapore beBee Careers Full time

    Campaign Management SpecialistWe are seeking a highly skilled Campaign Management Specialist to join our team. As a key member of our digital marketing department, you will play a crucial role in developing and implementing multi-channel marketing campaigns that drive business results.Your primary responsibility will be to design, execute, and optimize...

  • Marketing Campaign Specialist

    7 days ago

    Singapore beBee Careers Full time

    Marketing Campaign Specialist ">Skillful Marketer Wanted for Exciting Role We are seeking a Marketing Campaign Specialist to join our team and be responsible for conceptualizing, planning, and executing marketing campaigns. The ideal candidate will have experience in brainstorming, organizing, and managing marketing campaigns, as well as working with...

  • Campaign Development Specialist

    1 week ago

    Singapore beBee Careers Full time

    Job Title: Campaign Development SpecialistAbout the Role:We are seeking a highly skilled and experienced professional to join our team as a Campaign Development Specialist. This individual will be responsible for designing and executing impactful promotional strategies that drive customer acquisition and engagement.Main Responsibilities:Develop and implement...

  • Digital Campaign Specialist

    7 days ago

    Singapore beBee Careers Full time

    Job Title:Digital Campaign SpecialistAbout the RoleWe are seeking a skilled Digital Campaign Specialist to manage end-to-end campaigns, drive success, and build relationships with clients. The ideal candidate will have a passion for monetizing branded content deliverables and a keen understanding of consumer trends on social media.Key ResponsibilitiesSet up...

  • Marketing Campaign Specialist

    2 weeks ago

    Singapore beBee Careers Full time

    Job Title: Marketing Campaign SpecialistAbout the Role:We are looking for a hands-on and creative Marketing Manager to drive marketing initiatives and deliver engaging campaigns. The ideal candidate will have a proven track record of executing multi-channel campaigns and will be able to analyze data to inform marketing strategies.Key Responsibilities:

  • Marketing Campaign Specialist

    2 weeks ago

    Singapore beBee Careers Full time

    Marketing Professional RoleCampaign Development & ExecutionWe are seeking a skilled Marketing Specialist to lead our marketing efforts for the Energy Summit & Exhibition. The ideal candidate will possess advanced English language proficiency, a strategic mindset, and exceptional communication skills.Develop and execute integrated marketing campaigns tailored...