Global Head of Brand

6 days ago

Singapur, Singapore Traveloka Full time

It's fun to work in a company where people truly BELIEVE in what they're doing

Job Description

Traveloka is a SEA leading online travel platform with operations in 6 SEA countries today. We are determined to continue our growth journey to understand user travel needs in various markets to be able to offer useful and relevant products and services that users value. Our growth journey always continues, to be able to serve more users in better ways according to their travel appetite. The role of Global Head of Brand is a strategic role who will develop the best understanding of our customers across markets as a foundation for our brand positioning, creative development, and marketing activities. This role will be working directly with the VP of Marketing to oversee international markets. If you are passionate about understanding users, translating fundamentals into sharp execution, and building a high growth team to tackle international markets, this role is suitable for you Application is just one click away A side note: regular business travels might be required.

Job Description:

Develop Traveloka's brand strategy that is relevant for our users across markets and represent Traveloka's positions effectively. This role will need to closely work with Country Marketing Heads across markets to solidify our brand positioning and regional activities plan. Strategy and execution must consider local nuances and practical execution in respective markets

Translate brand strategy into execution frameworks that are practical and easy to adopt by teams across markets to deliver various use cases required, encompassing breadth and magnitude of activities that require execution

Progressively adopt latest technological advancements and tools to scale up creative operations; outputs must allow for operational scalability across markets where localization plays a crucial role

Lead brand and regional marketing activities and work closely with respective Country Marketing Heads and other functions to devise plan to achieve company's objectives

Work with data and other functional domains to develop practical performance assessment for brand and any marketing activities

Build a high performing organization with the right fundamentals to realize Traveloka's growth aspirations. People development, management, and grooming skills are necessary - the role is accountable for team and organizational building

Work with external and internal stakeholders to realize collaborations, obtain buy-ins, and cooperate on prioritized initiatives

Work with procurement and vendor management for vendor selection and frugal investments

Be fluent with balancing investments on users with financial / business situations

Develop strong and robust infrastructure to allow for agile, timely business growth

Drive executions; with a good balance of quick, practical experiments and fundamental building

Requirements

Minimum 10-15 years of similar experiences, esp. in developing and leading brand marketing organization in tech industries with proven track record of business results;

Fluent in Mandarin and Japanese would be an advantage;

Experienced in leading company-wide initiatives is a must;

Financially sound, fluent with investment decision making with users as the main anchor;

Fluent with quantitative, qualitative analysis and possess critical thinking trait;

Fluent with brand marketing strategy, execution, and activities planning and execution;

Excellent communication and presentation skills, with the ability to explain complex matters in a concise and meaningful way;

Flexible, comfort with ambiguity and dynamically shifting priorities, deadlines, and demands;

Experience in working in a fast-paced, deadline driven environment with limited resources;

Strong work ethic (takes ownership), self-motivated and quick-study mentality; able to multi-task and manage own workload with limited supervision;

Passionate about customers and deliver great communication to users;

Passionate about adopting latest technology to remove operational burdens;

Methodical, data oriented and highly organized;

Strategic, visionary but also excellent in execution

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us

We don't innovate for the sake of innovation, we utilize technology to simplify people's lives so they can enjoy their lives better. That belief is what brought Traveloka to be Southeast Asia's Leading Travel Platform. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking 'Buy Now Pay Later'.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations-all to fulfill our users' travel aspirations so they can enjoy their lives, their way.

Our vision is to enrich people's life by empowering them in fulfilling their unique travel aspirations, seamlessly.

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