Digital & CRM Lead - Asia Pacific

2 weeks ago

Singapore Johnson & Johnson Full time

Johnson & Johnson is currently seeking a Digital & CRM Lead to join our Vision Care team located in Singapore.


RESPONSIBILITIES:

Business Product Ownership

  • Oversee the endtoend digital patient journey, ensuring seamless and impactful interactions across all touchpoints that would result in new contact lens fitting and continued usage throughout patient's lifetime.
  • Design frontend user experience & features, and support backend platform/system development to achieve above goals.
  • For new regional digital products and features, define KPI, measure outcome, and drive discussion & decision on maintain/scale up/cessation.

Category Growth and Market Share

  • Develop and operationalize digital strategies in alignment with strategic business plan goals, aimed to drive category growth and increase market share in the Asia Pacific region.
  • Strategize and implement effective methods for firstparty data acquisition and utilization to enhance marketing efficiency and effectiveness across paid and owned digital channels.
  • Ensure robust data management practices are in place to enable effective segmentation, insights generation, digital marketing automation, and performance measurement.

Digital Thought Leadership and Capability Building

  • Bring digital solutions for top business issues by identifying pain points, developing solution with key stakeholders, rolling out, tracking performance, and making stop/maintain/scale up decisions.
  • Develop and operationalize digital playbooks (outlining methodology), including but not limited to patient journeys, segmentation, communication effectiveness, ROI and business value engineering.
  • Serve as a thought leader in digital trends and landscape, providing insights and guidance to the organization. Stay abreast of the latest digital innovations and best practices to drive continuous improvement and innovation.
  • Lead owned digital and data upskilling programs to continuously develop the Asia Pacific digital community.
  • Lead, develop and mentor highperforming digital team and foster a culture of continuous learning and entrepreneurship mindset.

Cross-Function Collaboration

  • Foster strong collaboration and communication with global and market Digital Teams to ensure alignment and coshaping of global strategic vision, and champion best practices for translation into local execution excellence and guidance.
  • Partner with Data and Analytics (DnA) and Commercial Excellence data teams (data capture, data infrastructure, data integration, external data partnership) to transform digital and firstparty data into utilization for datadriven insights, including enabling diagnostic and advanced analytics for realtime decision making, optimization of digital strategies, and automation and activation across the patient journey.
  • Collaborate with Digital Technology (BUIT) teams to ensure seamless integration of digital initiatives with J&J's technological stack and capabilities, enabling digital product transformation aimed to enhance patient's online and offline experiences.
  • Partner with Franchise Marketing (Brand and Product) teams to align digital strategies with brand goals and ensure consistent and cohesive brand messaging across all owned digital channels.
  • Partner with Finance teams when it comes to business case building, commercial performance tracking, cost identification & allocation, ROI calculation, business value engineering

Qualifications:

  • Bachelor's degree in marketing, Business, Digital Strategies, or related field.
  • Minimum 8 to 10 years of experience in Digital, CRM or related roles, with people leadership experience, preferably within healthcare or consumer goods industry.
  • Proven track record of driving digital transformation and delivering measurable business results.
  • Strong knowledge of digital trends and emerging marketing technologies.
  • Excellent analytical skills with ability to interpret data and derive actionable insights
  • Exceptional communication and collaboration skills, with the ability to influence and build relationships across diverse teams and across all stakeholder levels.
  • Demonstrated ability to lead and manage large scale crossfunctional projects in a fastpaced and dynamic environment.
  • An energetic and forwardthinking selfstarter, also an enthusiastic learner & communicator
  • Experience living and working in Asia Pacific


For more than 130 years, diversity, equity & inclusion (DEI) has been a part of our cultural fabric at Johnson & Johnson and woven into how we do business every day.

Rooted in Our Credo, the values of DEI fuel our pursuit to create a healthier, more equitable world. Our diverse workforce and culture of belonging accelerate innovation to solve the world's most pressing healthcare challenges.

We know that the success of our business - and our ability to deliver meaningful solutions - depends on how well we understand and meet the diverse needs of the communities we

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