Senior Associate, Product Management Specialist

2 weeks ago


Singapore DBS Bank Limited Full time

Business Function


As the primary bank in Asia, DBS Consumer Banking Group plays a key role in helping customers fulfill their goals and aspirations. Being a leader in consumer banking, DBS provides a comprehensive range of products and services, such as deposits, investments, insurance, mortgages, credit cards, and personal loans, tailored to meet customers' needs at every stage of life. Our financial solutions not only excel in the industry but are also customized to suit you perfectly.


Responsibilities


Innovating in collaboration with our internal and external partners to uphold our top position in digital payments. This position involves working with various stakeholders to bring new credit and debit card customers to PayLah and encouraging usage and engagement to enhance overall customer experiences for DBS customers on our digital platforms. You must have a strong interest in digital payments and the ability to collaborate with multiple stakeholders, both internal and external, to execute the broader digital roadmap for our consumer banking customers.

  • Define, develop, and improve the DBS Cards and PayLah usage journeys to ensure smooth, positive customer experiences that drive customer acquisition and engagement on our digital platforms.
  • Work closely with internal and external partners to create and implement marketing campaigns and initiatives that align with shared business objectives.
  • Continuously assess and enhance the onboarding and digital engagement process to elevate the overall customer experience.
  • Assist in UAT and LV activities to guarantee the successful implementation and rollout of new features and enhancements.
  • Collaborate with cross-functional teams in different business units (e.g., Marketing, Business Analytics, Customer Experience Call Centre, Platform Management, Technology) to enhance card features, campaign procedures, and provide essential analysis and documentation in a cooperative manner, ensuring effective communication.
  • Track key performance metrics related to PayLah and digital wallets onboarding, usage, and experiments, offering regular insights to stakeholders for progress tracking and improvement identification.
  • Partner with the Line Manager to develop long-term strategic initiatives.

Requirements

  • Minimum of 5 years of professional experience.
  • Proficiency in Payments (Digital Wallet, Credit Card, Banking, Online, Offline), particularly with ecommerce systems, payments gateways, and payment processors is highly desirable.
  • Team player with strong interpersonal skills to collaborate effectively with cross-functional teams.
  • Ability to influence and work with large technology/delivery teams.
  • Excellent communication and presentation skills to manage and influence internal stakeholders and external partners.
  • Capable of articulating technical and non-technical requirements to diverse audiences internally and externally.
  • Customer-focused, with the capacity to understand and predict customer needs.
  • Data-driven approach with robust analytical skills to gather and analyze data, draw conclusions, and provide recommendations or decisions based on data insights.

Application Details


We provide a competitive salary and benefits package, along with the professional benefits of a dynamic environment that fosters your growth and acknowledges your accomplishments.



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