Lifecycle Marketing Senior Manager/Director
2 weeks ago
Supermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Lifecycle Marketing Senior Manager/Director, to be part of this exciting growth story.
Responsibilities
- Own revenue targets for conversion from existing user base.
- End-to-end planning and executing campaigns across email, Whatsapp/SMS, and in-app touchpoints to drive cross-sell targets. This includes identifying suitable segments within our user base for each campaign, bundling different campaigns together where the target segment is the same, drafting compelling direct-response content, sending out the content from our CRM, and reporting on conversion results.
- Map out triggers and content based on user actions and build automated email workflows for welcoming, nurturing, and timely cross-sell.
- Continuously optimise automated email flows and 2-way messaging to improve performance.
- Design and conduct A/B tests for campaign optimisation and improvement.
- Track and report on campaign metrics such as open rates, CTR, and conversion, providing actionable insights and recommendation to improve on campaign performance.
- Gatekeeper of customer contact to prevent spamming from the various campaign teams; responsible for minimising Unsubscribe rate.
- Champion data quality internally, influencing data collection teams to improve the quality and accuracy of the data they collect, so you can farm the base more effectively.
- Stay updated on emerging trends and best practices in email/Whatsapp marketing and CRM.
- This is an individual contributor role.
Requirements
Minimum 6 years in B2C customer lifecycle marketing or email marketingProven track record in driving conversion and achieving revenue targets from email/Whatsapp marketing effortsExcellent written EnglishProficient with HubspotAble to multitask and handle multiple campaigns at the same timeMeticulous and detail-orientedExperience working in a fast-paced startup is a plusBenefits
What we offer
Robust compensation package: Base-plus-commissionsBonus plans based on individual, team and/or campaign performancesComprehensive ongoing training and professional development career path programsTeam-based workplace dynamic with vibrant talent collaborating toward common objectives and goals-
Lifecycle Marketing Senior Manager/Director
2 months ago
Singapur, Singapore Welovesupermom Pte Ltd Full timeSupermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Lifecycle Marketing Senior Manager/Director, to be part of...
-
Lifecycle Marketing Senior Manager/Director
4 weeks ago
Singapur, Singapore Welovesupermom Pte Ltd Full timeSupermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Lifecycle Marketing Senior Manager/Director, to be part of...
-
Manager / Senior Manager, CRM Lifecycle
2 months ago
Singapur, Singapore foodpanda Full timeJob Description Responsibilities: Own and implement end-to-end customer lifecycle marketing strategies, from ideation, project planning and execution, to performance management and optimization. Design and build automated CRM campaign journeys to acquire, groom and retain customers across various direct marketing channels. Analyze campaign...
-
Manager / Senior Manager, CRM Lifecycle
2 weeks ago
Singapur, Singapore foodpanda Full timeJob Description Responsibilities: Own and implement end-to-end customer lifecycle marketing strategies, from ideation, project planning and execution, to performance management and optimization. Design and build automated CRM campaign journeys to acquire, groom and retain customers across various direct marketing channels. Analyze campaign performance...
-
Manager / Senior Manager, CRM Lifecycle
4 weeks ago
Singapur, Singapore foodpanda Full timeJob Description Responsibilities: Own and implement end-to-end customer lifecycle marketing strategies, from ideation, project planning and execution, to performance management and optimization. Design and build automated CRM campaign journeys to acquire, groom and retain customers across various direct marketing channels. Analyze campaign...
-
Lifecycle Marketing Intern
1 month ago
Singapur, Singapore Syfe Full timeAbout SyfeSyfe is a digital investment platform with a mission to empower people to build their wealth for a better future. Faced with information overload and competing priorities, people with the desire to improve their wealth and financial future lack the time, patience and know-how to put their money to work. Current solutions fail to solve the friction...
-
Lifecycle Marketing Intern
4 weeks ago
Singapur, Singapore Syfe Full timeAbout SyfeSyfe is a digital investment platform with a mission to empower people to build their wealth for a better future. Faced with information overload and competing priorities, people with the desire to improve their wealth and financial future lack the time, patience and know-how to put their money to work. Current solutions fail to solve the friction...
-
Principal IT Lifecycle Management Manager
2 weeks ago
Singapur, Singapore Microsoft Full timeOverview In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact on our culture every day and we need you as a Principal IT Lifecycle Management Manager. Microsoft’s Cloud Operations & Innovation (CO+I) is the engine that powers our cloud services. As a CO+I...
-
Singapur, Singapore Univers Full timeUnivers provides the world's most comprehensive decarbonization system. We help companies and countries optimize energy systems and reduce carbon emissions with accurate, reliable, and actionable decarbonization data. Our EnOS (Energy and Environment Operating System) platform connects on-the-ground operational technology and in-the-cloud intelligence to...
-
Singapur, Singapore Univers Full timeUnivers provides the world's most comprehensive decarbonization system. We help companies and countries optimize energy systems and reduce carbon emissions with accurate, reliable, and actionable decarbonization data. Our EnOS (Energy and Environment Operating System) platform connects on-the-ground operational technology and in-the-cloud intelligence to...
-
Singapur, Singapore Univers Full timeUnivers provides the world's most comprehensive decarbonization system. We help companies and countries optimize energy systems and reduce carbon emissions with accurate, reliable, and actionable decarbonization data. Our EnOS (Energy and Environment Operating System) platform connects on-the-ground operational technology and in-the-cloud intelligence to...
-
Campaigns Director/Senior Manager
2 weeks ago
Singapur, Singapore Welovesupermom Pte Ltd Full timeSupermom, a fast-growing AI data powerhouse, has a mission to enable parents and families to live better and smarter in Southeast Asia. Boasting one of the largest family communities in Singapore and expanding fast in Indonesia and Malaysia, as well as other SEA countries, we are now looking for a Campaigns Director/Senior Manager (Lead Generation), to be...
-
Assistant/Manager Customer Lifecycle Management
3 months ago
Singapur, Singapore M1 Full timeJob Responsibilities/Requirements: The incumbent is responsible for overall KPIs of Revenue and Churn of Postpaid Mobile Business. This person manages a team of subject matter experts (SMEs) of their respective portfolios. As custodians of the Revenue and Churn KPI, they will drive the strategies for revenue and retention and collaborate with the...
-
Assistant/Manager Customer Lifecycle Management
2 weeks ago
Singapur, Singapore M1 Full timeJob Responsibilities/Requirements: The incumbent is responsible for overall KPIs of Revenue and Churn of Postpaid Mobile Business. This person manages a team of subject matter experts (SMEs) of their respective portfolios. As custodians of the Revenue and Churn KPI, they will drive the strategies for revenue and retention and collaborate with the...
-
Assistant/Manager Customer Lifecycle Management
4 weeks ago
Singapur, Singapore M1 Full timeJob Responsibilities/Requirements: The incumbent is responsible for overall KPIs of Revenue and Churn of Postpaid Mobile Business. This person manages a team of subject matter experts (SMEs) of their respective portfolios. As custodians of the Revenue and Churn KPI, they will drive the strategies for revenue and retention and collaborate with the...
-
Director, Marketing – Coca-Cola
1 month ago
Singapur, Singapore Coca Cola Full timeDescription Summary: Our vision is to build loved brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have...
-
Senior Director, APAC Business Development
2 months ago
Singapur, Singapore Deluxe Full timePosition Summary The Senior Director of Business Development(‘SDBD’) at Deluxe will lead the development of new business lines and strategic engagements with established and emerging clients in APAC. We are looking for an experienced Senior Director of Business Development who will be responsible for developing executive-level relationships...
-
Senior Director, APAC Business Development
4 weeks ago
Singapur, Singapore Deluxe Full timePosition Summary The Senior Director of Business Development(‘SDBD’) at Deluxe will lead the development of new business lines and strategic engagements with established and emerging clients in APAC. We are looking for an experienced Senior Director of Business Development who will be responsible for developing executive-level relationships...
-
Senior Director
2 weeks ago
Singapur, Singapore Freshworks Full timeJob DescriptionSummary / Positioning Pipeline and Business Development is an executive function in B2B SaaS- and one of the three core pillars of GTM (marketing, pipeline, sales) for each of our regions.You will have a seat at the table as a GTM leader for your region, in conjunction with the sales and marketing leadership team, helping devise and execute...
-
Associate Director of Loyalty Marketing
2 weeks ago
Singapur, Singapore Marina Bay Sands Full timeJob SummaryStrategically focused, the Associate Director of Loyalty is responsible for enhancing and executing Marina Bay Sand's loyalty proposition and program. The role also involves planning and leading campaigns, gathering insights to enhance customer experience, and developing a proprietary audience as a valuable driver for revenue and reputation.Job...
