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Performance Marketing Executive

4 months ago

Singapore AANANDAS PTE. LTD. Full time

Responsibilities:

  • Plan, strategise and execute marketing campaigns to drive ecommerce sales and new customer acquisition
  • Formulate and drive performance marketing implementation through digital marketing such as (not limited to) sponsored ads, SEM, display ads, remarketing, eDMs
  • Plan and allocate budgets efficiently to maximise returns
  • Drive and implement of SEO on website and including website maintenance
  • Manage and work closely with appointed media agency and other appointed agency
  • Work closely with the Customer Success team to ensure customer journey success and opportunity for crossselling
  • Perform analysis to identify areas of customer interaction, growth and retention through respective sales and engagement channels through Google Analytics) to improve endtoend customer experience and business objectives
  • Research and build insights on consumer behaviour for profiling.

Requirements:

  • Degree in Business Management, Marketing or its equivalent.
  • At least 3 years in a digital marketing role.
  • Experience in an ecommerce environment or in a media agency environment.
  • Possess datadriven thinking and strong analytical skills.
  • Knowledge in website analytic tools and CRM tools e.g. Google Analytics, Google Tag Manager, HubSpot Salesforce etc.
  • Experience in SEO optimisation, keyword analysis, conversion optimisation, and content marketing.
  • Handon experience in managing Google Ads, Social Ads, Google Analytics, GTM is a plus.
  • Experience in optimising landing pages and user funnels.