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Business Development and Marketing Executive
2 months ago
We are seeking a highly motivated and experienced Business Development and Marketing Executive to join our team at Capen Marketing Pte. Ltd. as a Tourism Retail Business Development and Marketing Specialist.
Key Responsibilities- Assist the manager in developing new business opportunities in Tourism Retail through extensive networking and relationship-building.
- Capture market share and lead the company to a strong leadership position in the Tourism Retail sector.
- Establish and maintain relationships with various stakeholders in the tourism industry, including tour agencies, tour guides, hotels, and companies.
- Generate revenue through extensive networking, including upselling and cross-selling to different contacts in your network.
- Plan and arrange contracts for collaboration partners.
- Work with the BD Sales team to plan and execute tactical campaigns to drive attraction and retail tourism sales.
- Have in-depth knowledge of the Tourism industry and OTA, TA operations.
- Collaborate with the Marketing team on company Above The Line campaigns and Below The Line advertising for brand and attraction marketing, including creative conceptualization, copywriting, brochure print, distribution management, campaign roll-out, and performance reporting.
- Work with the Marketing team to ensure consistency and accuracy in brand identity and brand marketing.
- Contribute to long-term brand and marketing strategies, providing market insights to create a positive perception of the brand, and continuously push and maintain the brand's position as the leading Singapore brand in food gifting souvenirs.
- Work closely with the team and 3rd party vendors and designers on brand marketing, brand narratives, key messages, conceptualization, etc.
- Develop trade marketing strategies and collaterals to maximize brand presence in the identified overseas market, travel agent partners' platform, and across MICE & Trade channels for Tourism.
- Manage and ensure efficient use of Trade Marketing budget to achieve shared B2B goals.
- Lead regional growth of assigned key markets (e.g., Japan, Asia, India) and proactively prepare for inbound marketing execution according to the latest border measures.
- Partner with strategic alliances such as airlines, overseas banks, tour agencies, hotels, and content partners to create awareness for the brand and secure pre-departure/advance sales in the identified markets.
- Work closely with Offline and Online Travel Agent/Platforms, e-commerce marketplaces, and other Travel & Tourism e-commerce players to market and distribute the brand and products.
- Formulate and implement sales and marketing campaigns in relation to tourism.
- Monitor and track campaign performance.
- Ensure accuracy of online content for all products.
- Provide market intelligence on overall e-commerce and business trends of the region in relation to tourism.
- Timely and accurate execution of pricing changes via channel managers.
- Perform online rate audits and resolve disparity disputes amongst partners.
- Work closely with inbound agents and assist on their requests and meet set sales targets.
- Work with the team to update weekly, monthly sales reports and assist with annual report preparation.
- Work closely with STB and In-market agents for business development.
- Assist in bringing sales for special event promotion and conduct familiarization tours and site visits at the Flagship store.
- For managers, minimum 1.5 years of experience in the Tourism sector.
- Must have in-depth knowledge of the Tourism industry and OTA, TA operations.
- Strong team player with initiative and high level of dedication and ability to perform under pressure.
- Able to cope well in a dynamic and challenging work environment as well as with stress and demanding work schedules.
- Ability to work independently and complete given tasks with minimum supervision required.
- Self-motivated with the ability to identify key marketing and Public Relations strategies and marketing campaigns.
- Confident, meticulous, independent, creative individuals with a strong sense of responsibility and proactiveness.
- Highly motivated and well-organized with a sense of urgency.
- Ability to work towards tight deadlines.
- Excellent command of English (written, verbal, and interpersonal), and possess excellent communication and negotiation skills.
- Strong in Microsoft Office is a must.
- Proficient in Adobe Photoshop & Illustrator.
- A Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, or Professional Degree.
- Minimum 3 years of related or relevant experience for executives.