Performance Marketing Executive

3 weeks ago


Singapore INFO-TECH SYSTEMS INTEGRATORS PTE. LTD. Full time
Roles & Responsibilities

Job Responsibilities

  • Plan, set up, manage, and optimise in-house campaigns across Google, Facebook, Instagram, YouTube, and LinkedIn.
  • Develop and implement comprehensive social media strategies aligned with business objectives.
  • Track and measure campaign performance to generate high-quality leads.
  • Perform keyword research and craft compelling ad copies.
  • Conduct market research and competitor analysis.
  • Review campaign performance with the Marketing Manager, providing actionable insights and recommendations.
  • Stay updated on market trends to continuously enhance skills and knowledge.
  • Collaborate with the in-house marketing team to improve lead quality and quantity.
  • Work closely with designers to produce engaging social media and ad creatives.

Requirements

  • Degree in Marketing or a related discipline.
  • Minimum 3 years of relevant experience in digital marketing.
  • Excellent understanding of digital marketing concepts and best practices.
  • Proficiency in web analytics tools (e.g., Google Analytics).
  • Strong analytical mindset and critical thinking abilities.
  • Proven track record of managing and optimising PPC campaigns.
  • Familiarity with A/B testing and other optimisation techniques.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Strong communication and collaboration skills.

Tell employers what skills you have

Market Research
Advertising
Social Media
Critical Thinking
Agile
Targeting
Marketing
Customer Acquisition
Digital Marketing
Keyword Research
Ab Testing
Facebook
Google Analytics
PPC
LinkedIn
Web Analytics

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