Sr Marketing Automation Manager, Asia

2 weeks ago

Singapore Intuitive Full time

Company Description
At Intuitive, we are united behind our mission: we believe that mínimally invasive care is life-enhancing care. Through ingenuity and intelligent technology, we expand the potential of physicians to heal without constraints.


As a pioneer and market leader in robotic-assisted surgery, we strive to foster an inclusive and diverse team, committed to making a difference.

For more than 25 years, we have worked with hospitals and care teams around the world to help solve some of healthcare's hardest challenges and advance what is possible.

Intuitive has been built by the efforts of great people from diverse backgrounds. We believe great ideas can come from anywhere. We strive to foster an inclusive culture built around diversity of thought and mutual respect. We lead with inclusion and empower our team members to do their best work as their most authentic selves.

Passionate people who want to make a difference drive our culture.

Our team members are grounded in integrity, have a strong capacity to learn, the energy to get things done, and bring diverse, real world experiences to help us think in new ways.

We actively invest in our team members to support their long-term growth so they can continue to advance our mission and achieve their highest potential.

Join a team committed to taking big leaps forward for a global community of healthcare professionals and their patients. Together, let's advance the world of mínimally invasive care.

What we're looking for:

We are looking for a
Senior Marketing Automation Manager**, who will be responsible to manage and grow the capabilities and utilization of our Digital Marketing Automation platforms.

Eg. Marketo, Litmus, Sitecore etc.

Primary responsibilities include:

  • Work closely with regional legal and regulatory teams to ensure all processes are compliant with country requirements
  • Integrate Asia specific automation between Marketo-SFDCWeChat/Line/Kakao as applicable
  • Working with our teams in the countries and globally to develop and execute marketing automation strategies within customer journeys, contact management, segmentation, and measurement of success.
  • Leveraging data to continuously optimize and improve existing processes and suggest improvements and additions
  • Develop automation platform data connections, API integrations, custom objects, and activity tracking as needed to support the countries.
  • Develop business processes and governance model for managing Marketo including role definition, workspaces, partition, user rights, licenses, and program folder structures to best support a regionalized working model.

Website Publishing

  • Define and execute the website strategy for Asia country websites by bringing them at parity with the US, understanding regional requirements and developing templates and a content roadmap alongside local countries
  • Defining the web publishing process for Asia between global, regional and local stakeholders using Sitecore.
  • Develop, maintain and publish web pages on internal sites (including country calendars, newsroom, thought leadership,etc.) using Sitecore and support the execution of publishing on external sites
  • Integrate forms on website working closely with outbound web and marketing automation teams to ensure correct flow of data to customer relationship management (CRM) system
  • Proactively identify opportunities for process improvement for marketing automation programs and integrations. Devise and support projects to integrate marketing technologies.
  • Manage system enhancements/upgrades, troubleshoot system issues/bugs, and oversee deployment to the global Corporate and Region marketing teams.

Lead Lifecycle and Campaign, Web Analytics

  • Collaborate with marketing, sales, operations, and enablement teams to guide the lead lifecycle process from a regional perspective in addition to aligning our campaign strategies, lead management, nurturing, routing, and scoring initiatives to ensure success in the regions.
  • Advise marketing teams on best practices for content, audience segmentation, behavioral triggers, lead scoring, reporting, systems, and marketing tools to launch a successful program
  • Report on and measure marketing initiatives through qualitative and quantitative analysis
  • Partner with Brand & Creative teams (includes Web, Creative Design, Production and Social Media) to improve data quality, reporting, and segmentation strategies to optimize effectiveness of each channel in support of marketing objectives and program results.
  • Overlapping projects with Social and Web Publishing teams including supporting web and social publishing and coordination with countries

Qualifications Qualifications**- Deep understanding of Salesforce and CRM platforms. Currently Marketo and Salesforce certified. Account Based Marketing experience preferred.

  • Experience in integrating Asia specific social channels with SFDC eg. WeChat, LINE, Kakao etc.
  • Ability to

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