Senior Digital Marketing Manager

2 weeks ago


Singapore NEW PARK PROPERTY PTE. LTD. Full time
Roles & Responsibilities

The Senior Digital Marketing Manager plays a crucial role in overseeing the hotel's digital marketing and social media activities to enhance brand recognition, engagement, and revenue growth. This individual leads various digital marketing initiatives, including paid advertising, retargeting, and search engine optimization. It is essential to constantly evaluate performance, monitor third-party platforms, and ensure the hotel's websites remain updated and optimized. Moreover, the manager is tasked with expanding the hotel's digital presence, managing social media endeavors, boosting engagement, and exploring new marketing channels that align with the hotel's overall strategy.

Primary ResponsibilitiesBusiness Performance

· Develop and execute a comprehensive digital marketing strategy for the hotel, aligning it with the overarching marketing goals and business objectives. Identify target audiences and create customized campaigns to engage and convert potential customers.

· Implement Digital Marketing initiatives across owned channels and relevant third-party platforms, including website management, content marketing, Social Media marketing, SEO management, retargeting, and organic and paid campaigns. Stay well-versed in digital and analytics platforms to maximize revenue potential. Monitor key performance indicators (KPIs), generate reports, offer insights, and adjust strategies as necessary to meet marketing targets.

· Enhance online traffic through direct and semi-direct online channels to increase the property's revenue streams. Give priority to the hotel's websites as the primary digital distribution channel, ensuring a strong online presence on various platforms such as the official website, social media, and online travel agencies (OTAs). Enhance online listings and maintain up-to-date information for guests.

· Drive organic traffic and enhance search engine rankings through effective SEO tactics.

· Conduct regular audits of the hotel's content and images across all channels to maintain consistency and alignment with the brand's website.

· Identify new online marketing prospects to boost direct internet traffic and online sales.

· Manage and expand the hotel's social media presence on platforms like Facebook, Instagram, and LinkedIn. Develop engaging content, interact with users, and foster online community engagement.

· Collaborate with content creators to produce captivating and relevant website, social media, and marketing content.

· Create compelling video and image content with excellent writing skills for websites and social media platforms.

Undertake any additional duties, projects, or tasks as assigned by the Director of Marketing.

Skills Required:

Social Media
Listings
Marketing Strategy
Search Engine Optimisation
Online Travel
Channel
Strategy
Online Marketing
Content Marketing
Digital Marketing
Social Media Marketing
Facebook
SEO
LinkedIn
Writing Skills
Brand Awareness
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