CRM and Data Privacy Lead

2 weeks ago

Singapore Diageo Full time

Job Description:
About Us


Diageo was created in 1997 but its business is built on the principles and foundations laid years before by giants of the industry - Arthur Guinness, John Walker, Elizabeth Cumming and many more.

Today, Diageo is a world class leader in beverage alcohol, producing an outstanding collection of over 200 brands and owning the top two largest spirit brands in the world, Johnnie Walker and Smirnoff and 20 of the world's top 100 spirit brands.

Its portfolio also includes Mortlach, Singleton and Talisker Malt Whiskies, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.


Diageo has built a strong platform for growth - through investment in its own brands, and by acquisition to broaden the geographical footprint and category depth and range.

The company's strong local business units are well-positioned to win in increasingly competitive and fast-paced environments.

Diageo's portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.


Diageo's culture is rooted in five core values that shape its operations and guide employee behavior: Celebrating life every day, everywhere; doing the right thing; pursuing excellence; working together; and valuing each other.

While the company maintains a fast-paced and ever-evolving environment, its values remain steadfast.

Demonstrating its commitment to sustainability, Diageo has set ambitious environmental targets, and has also prioritized diversity and inclusion initiatives.

About the Role


We in the midst of a transformation to unleash the power of data and digital to engage and delight our consumers with world-class leading experiences across every physical and digital touchpoint.

We are excited to welcome an experienced CRM and Data Privacy strategist to our newly established APAC Hub.


The CRM and Data Privacy Lead will be responsible for supporting key brand teams within APAC in developing and delivering world-class personalized consumer experience and engagement strategies and plans deployed at scale through marketing automation.

The main focus of this role will be to accelerate the adoption of new personalized experiences within Diageo, leaning into brand, marketing and commercial teams to build capability to make it happen, and to build understanding of the value of CRM in delivering growth across all sales channels.

This role will also collaborate with Diageo Legal teams to ensure data privacy is upheld to the highest standards.

The CRM and Data Privacy Lead will also play a role in informing effective go-to-market strategies and plans for D2C, including strategies for acquisition, retention, and to increase revenue.


If you are passionate about delivering world-class experiences, and driving growth through digital transformation, then we want to hear from you.

Join us and help shape the future of one of the world's leading beverage alcohol companies

ROLE CONTEXT
Diageo is undergoing a major transformation, aimed at enabling its brands to connect with consumers in unprecedented ways.

Our vision is to win in the next generation celebration, engaging and delighting our consumers with world-class leading experiences across every physical and digital touchpoint, resulting in greater brand equity and growth.


To achieve this, Diageo is implementing an audacious plan focused on driving more meaningful interactions and experiences with its brands, improving its digital presence, and gaining a deep understanding of its end consumers through data.


This role is part of the newly created APAC hub based in Singapore, which was chosen for its thriving innovation, social and start-up community, and ability to attract top talent and entrepreneurs.

The transformation requires experienced leaders to implement the new operating model.

Purpose of the Role


The purpose of the CRM and Data Privacy Lead is to work with brand teams within APAC to develop and implement world-class consumer relationship management (CRM) strategies powered by marketing automation that enhance consumer engagement and brand growth across all sales channels, as well as ensure data privacy regulations are upheld to the highest standards.

The CRM and Data Privacy Lead will also play a role in informing effective go-to-market strategies and plans for D2C, including strategies for acquisition, retention, and to increase revenue.


The key goal is to step-change our brands' and business's ability to create relevant and effective interactions with consumers across all touchpoints.

The CRM and Data Privacy Lead therefore also plays a critical role in educating and influencing key stakeholders on the importance of personalized experiences, how to create them joining up the data dots, as well as constantly demonstrating the value they bring to the business.

Role Responsibilities

Support the development and delivery of game-changing personaliz

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