Product Manager, Accessories

2 weeks ago


Singapore Cartier Full time

Reference Code: 94485
Product Manager, Accessories:


  • Singapore, 01, SG
  • PermanentThe story of Cartier is founded on audacity and passion. For more than 170 years we have embraced a bold, pioneering spirit that continues to inspire our teams across all Métiers from our boutiques to our workshops and corporate offices. Our 9000+ colleagues of 105 nationalities are united by a shared independent spirit and commitment to excellence, striving to continuously enrich our Maison's heritage by pushing the boundaries of creativity.

MAIN PURPOSE

  • The Product Manager is responsible of the definition and implementation of the local marketing plan within geographical area of responsibility
  • The Product Manager will work with retail, wholesale, communication, visual merchandising, training, client and merchandising departments and HQ to ensure that sales targets are achieved according to plan
  • Accessories Manager will handle all Accessories lines: leather goods, objects, and eyewear
  • Overall, the Product Manager ensures that the product strategy supports the company's overall strategy and goals

KEY RESPONSIBILITIES

-
Key responsibility1 -
BUDGET, ACTION & STRATEGIC PLAN*
  • Lead & execute across all functions in the implementation of Action Plan
  • Elaborate budget to be in line with key projects & overall Company mission
  • Drive sales through initiatives, incentives & CRM activations to achieve budget
  • Participate in the definition of yearly Strategic Plan together with the Marketing Group Manager

-
Key responsibility
PRODUCT SEGMENT ANALYSIS AND MARKET INTELLIGENCE Provide comprehensive sales analysis for product segment base on network, collections and clientele Propose and implement short term and/or longterm action plan according to trend and objective Follow market trends, visit competition regularly, update market shares, gather client insights to identify key opportunities for growth Conduct price analysis on a regular basis and followup exchange rate and positioning Work on personal development to have continuous learning on product segment / Connect with experts in the industry
-
Key responsibility
IN RANGE AND NOVELTIES MANAGEMENT Ensure that product launch is successfully executed. Define a detailed product launch roadmap base on Maison's strategy and to be shared with Group Marketing Manager on a timely basis (e.
g:
Forecast / Consensus / Delivery of products / Allocation to different networks / Training / CRM initiative / ATL & BLT campaigns / Hot spot visibilities in boutiques).

  • Define strategic launches in limited networks & routing of collection if needed
  • Work with Communications team to ensure good coverage of novelties for pre collection / prototype pieces
  • Adapt HQ product news for local use and inform all departments on launch plan and routing schedules
  • Share quarterly sales vs forecast report on tactical launches, and weekly or monthly report for strategic launches
  • Gather and consolidate market feedback about new launches and report back to HQ when needed
  • Follow ROI on communication plan, editorial, media, events and training
  • Handle all NSO (Special orders) for the region (SEA & Oceania)
  • Improvise interactive training tools for any key projects and novelty launches to stimulate interest among the office and boutique teams
  • Work with respective merchandiser to ensure good stocks and representation of products in the boutiques & retailers.
  • Implement systems and procedures for continuous improvement on current business

-
Key responsibility
COLLABORATION WITH ALL DEPARTMENTS Manage key partnerships, develop additional initiatives to deepen engagement and grow contribution to overall objectives. Work with retail department to define key targets and KPIs for the boutiques Work with PCS / Ambassador communities for continuous interactions and updates Follow with respective teams on incentives, CRM and EDM plans Explore new opportunities to push out product line with ecom manager to ensure development of this distribution channel Work with communication team to define events objectives, yearly media plan, to ensure maximum exposure of new product launches and that stocks are in place with each campaign Work with L&D department or HQ counterparts to maintain a high standard of product and brand knowledge for all office & boutique staff Work with other product categories to maximize training sessions with boutique teams Work with Wholesale team on consolidation of forecasts and submission of forecasts to central team
-
Key responsibility
CROSS-DISCIPLINARY PROJECT

Competition survey
  • Update competitor information in the marketing black book. Compile information and ensure timely submission of competition survey & HQ's files.


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