Brand & Public Relations Manager

2 weeks ago

Singapore ByteDance Full time
About Lark

Why Join Us
At ByteDance, our people are humble, intelligent, compassionate and creative. We create to inspire - for you, for us, and for millions of users across all of our products.

We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity as it comes.

Here, the opportunities are limitless for those who dare to pursue bold ideas that exist just beyond the boundary of possibility.

Join us and make impact happen with a career at ByteDance.

Lark APAC Marketing Team

The Lark APAC (ex-China, ex-Japan) Marketing Team is a strong and dynamic marketing team and is focused on conveying Lark's value propositions through various marketing initiatives.


Key Responsibilities:

  • Develop and execute the marketing communications strategies for our B2B integrated marketing campaigns in the APAC region
  • Develop positive stories and drive media opportunities and campaigns that articulates Lark's mission, values and innovation
  • Build and execute PR initiatives that will drive brand awareness towards the target industries
  • Work closely with media or editorial publications to distribute brand stories and measure the impact
  • Build and maintain branding across all existing online and offline channels such as social media, websites, event collaterals and more
  • Understand the customer journey and use copywriting to ensure communication effectiveness
  • Partner with crossfunctional teams to curate strong customer use case studies and codevelop content to ensure a consistent brand voice
  • Work closely with Product Marketing to create content that is onbrand, in line with the tonality of the business and adhere to SEO best practices
  • Develop criteria to track, evaluate and optimise effectiveness and quality of brand awareness efforts in comparison to our desired outcomes
  • Play a part in the building of content distribution channels like social media groups
  • Organise and host brand events with the event marketing team
  • 5+ years of demonstrated experience building and executing B2B communications strategies and programmes in the Tech industry (experience in a B2B SaaS startup is a plus)
  • Bachelor's degree or above in Marketing or relevant work experience (experience is more an asset)
  • Entrepreneurial spirit, a team player who has strong project management skills, including the ability to independently develop, lead, and execute crossfunction communications plans and campaigns
  • Experience in bringing a brand from 0 to 1 with awareness campaigns
  • Strong organizational, project management, analytical skills and ability to work autonomously in a fastpaced, highgrowth environment
  • Experience with multiple content formats from thought leadership pieces to infographics to videos
  • Excellent written and verbal communication in English
  • Editorial experience is a plus, especially press releases
  • Track record of working with and influencing sales & other crossfunctional teams
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

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