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Public Relations Marketing Manager
2 weeks ago
About the Company:
Koh Siew Xing is looking for a Public Relations Marketing Manager (Fashion) - CK
Roles & Responsibilities:
- Lead Public Relations strategy across multiple platforms to boost brand awareness in the wedding and party fashion industry.
- Develop effective media engagement strategies, both organic and paid.
- Create annual plans to achieve brand objectives and secure significant media coverage.
- Manage product campaigns, collections, and seasonal brand plans, along with high-level media strategies to meet business goals.
- Supervise the communication team to achieve KPIs such as brand awareness, website traffic, and sales.
- Collaborate with the Senior Leadership team and share industry insights.
- Generate weekly and monthly reports for senior leadership with actionable recommendations for revenue growth.
- Support the broader UK and international teams in achieving brand goals.
- Work closely with other marketing teams, including digital, SEO, social media, and influencer teams, to develop and execute social-first ideas, activations, events, and strategies.
Job Requirements:
- Bachelor's Degree or equivalent experience.
- At least 5 years of experience in Public Relations, Influencer Communications, or similar roles, with a preference for fashion retail experience.
- An in-depth understanding of the impact social influencers can have on promoting and driving business value.
- Knowledge of current and emerging social media platforms.
- Willingness to travel occasionally.
Tell employers what skills you have:
Press Releases, Microsoft PowerPoint, Leadership, Construction, Media Strategy, Advertising, Ad Campaigns, Social Media, PR campaigns, Marketing Communications, Marketing, Strategy, Public Relations, Writing, Revenue Growth, Create social media strategy, SEO, Media Relations, Brand Awareness
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