Assistant Manager/manager, Brand and Digital

2 weeks ago

Singapore National Council of Social Service Full time

What the role is

  • The person will be a part of Communications and Marketing who is responsible for developing and executing brand strategies that drive brand awareness, loyalty, and equity. The incumbent will work closely with crossfunctional teams to ensure that brand activities align with the NCSS' objectives and goals. The Brand Manager will also manage creative shared services and monitor market/sector trends to make datadriven recommendations for brand improvements and innovations.

The Brand Manager plays a critical role in ensuring that NCSS' brand image, messaging, and positioning are aligned with the NCSS' objectives and goals.

The incumbent should be a creative self-starter, comfortable working in a dynamic environment, and able to balance competing demands. The role requires strong communications expertise, analytical skills, and a audience-focused mindset.

The incumbent should also have experience managing creative shared services to ensure the delivery of high-quality creative assets that align with brand guidelines and standards.


Key Responsibilities and Activities

  • Develop and execute brand strategies that drive brand awareness, loyalty, and equity
  • Manage and enhance the NCSS' brand image, messaging, and positioning across all channels and touchpoints
  • Develop and maintain a deep understanding of the sector landscape, including competitors, trends, and consumer insights
  • Collaborate with crossfunctional teams, including campaigns & partnership and strategic communications & media management, to ensure that brand activities align with NCSS' objectives and goals
  • Develop and manage brand budgets, timelines and deliverables
  • Develop and implement brand guidelines and standards, ensuring consistency across all brand touchpoints
  • Measure and report on the effectiveness of brand activities, making datadriven recommendations for improvements and innovations
  • Manage relationships with external partners, including creative agencies, media partners, and vendors
  • Manage creative shared services, including graphic design, copywriting, and video production
  • Collaborate with creative shared services to develop and execute highquality creative assets that align with brand guidelines and standards
  • Manage creative shared services budgets, timelines, and deliverables

KPIs

  • Establish brand strategy and hierarchy for NCSS and subbrands
  • Implementation of approved brand strategy
  • Brand Awareness: Measure the effectiveness of social media engagement, and website traffic to determine the level of awareness of the brand among the target audience.
  • Market Share: Track the brand's market share against competitors and overall industry trends to determine how the brand is performing in its category.
  • Brand Equity: Measure the brand's overall value, including its reputation, perceived quality, and relevance, to determine how well it is resonating with the target audience.
  • Social Media Engagement: Measure the engagement rates on social media platforms, such as likes, comments, and shares, to determine how well the brand's content is resonating with its audience.
  • Efficiency and effectiveness of Creative Shared Services

Personal Competencies:

  • Excellent communication, writing, and interpersonal skills
  • Strong project management and problemsolving skills
  • Ability to work well under pressure and meet tight deadlines

Skills & Knowledge:

  • At least 4 years of relevant work experience in brand development and/or brand management
  • Proven experience as a brand manager or similar role
  • Strong understanding of branding principles, strategies, and best practices
  • Good understanding of brand campaigns and initiatives, including advertising, public relations, events, and sponsorships
  • Familiarity with market research and consumer insights tools and methodologies
  • Strong analytical skills and ability to translate data into actionable insights

Experience:

Minimum 4 years' experience in brand development and/or brand management

What you will be working on
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