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Assistant Manager, Branding
2 weeks ago
Reporting directly to the Executive Director, you will be a key driver in executing the digital marketing initiatives in line with the organisation brand.
This dynamic position requires a creative and strategic thinker with exceptional digital marketing and communications skills and a passion for building and strengthening brand equity.
- Support the development of and implement a comprehensive branding and digital marketing strategy aligned with the organisation's goals and values
- Experience in creating content for and managing digital media assets, in particular Instagram, LinkedIn, TikTok and YouTube
- Oversee the management of corporate website and microsites, and production of marketing collaterals and other information materials
- Undertake editorial work for inhouse publications and oversee their production
- Monitor and analyse brand performance metrics, providing insights and recommendations for continuous improvement
- Collaborate crossfunctionally with other departments to ensure brand consistency and alignment in all activities
Job Requirements:
- Bachelor's degree in mass communications or marketing, with at least 3 years' relevant experience preferred
- Strong command of English, both written and spoken
- Exceptional written and verbal communication skills, with a keen eye for detail
- Good organisational and timemanagement skills
- Able to work independently and in a team
- Flexible to work on weekday evenings and weekends, when required
Competencies
Must Have Competencies:
- Brand Management
- Level
- Marketing Campaign Management
- Level
- Marketing Communications Plan Development
- Level
- Marketing Strategy
- Level
- Media Platforms Management
- Level
- Project Management
- Level
- Stakeholder Management
- Level
- Content Management
- Level
Good to Have Competencies:
- Data Analytics
- Level
- Design Concepts Generation
- Level
- Market Trend Analysis
- Level
- Partnership Management
- Level
Critical Core Skills:
- Communication
- Advanced
Influence
- Intermediate
Collaboration
- Advanced
Adaptability
- Advanced
Decision Making
- Advanced
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