Assistant Brand Manager

4 weeks ago

Singapore MITRADE GROUP PTE. LTD. Full time
Roles & Responsibilities

Company Overview:

Mitrade is an award-winning global Contract for Difference (CFD) and forex broker, regulated by authorities in Australia (ASIC), Cyprus (CySec), the Cayman Islands (CIMA), and Mauritius (FSC). We were founded in Melbourne, Australia and have offices worldwide.

Leveraging our proprietary state-of-the-art technology, Mitrade has developed an integrated digital service platform tailored for investors. We offer market data, news, and analysis, as well as trading and risk management services within a comprehensive user-centric Fintech ecosystem. Serving more than three million users globally, Mitrade is accessible via various platforms such as mobile (iOS and Android), desktop applications, and web browsers.

Role Summary:

We are seeking an Assistant Brand Manager to build the brand’s global image. We adopt a digital-focused approach that is highly integrated with our other business activities and aims to establish our image/awareness through various online touchpoints.

The ideal candidate will assist to define our brand’s strategic direction and ensure our branding is innovative and impactful, driven by a strong business acumen. You will collaborate extensively with both internal and external stakeholders to drive and achieve commercial results.

If you’re driven to accelerate your career with a passion for innovation, teamwork and a growth mindset, we invite you to join us in shaping the future of digital finance

What Would Be Your Responsibilities:
  • Develop and execute our brand’s global development plan that reflects our vision and enhances global market positioning.
  • Collaborate with teams across Marketing, Product Management, UI/UX Design, Content, and Operations to weave branding into every aspect of our product, online marketing, digital presence, and customer journey.
  • Collaborate with internal and external resources and be involved in the end-to-end processes, from brainstorming to the delivery of high-quality and efficient collaterals.
  • Stay ahead of digital trends and consumer behaviours, particularly in the mobile internet landscape, to drive innovative branding initiatives and ensure they resonate with our target audience.
  • Manage and optimize branding campaigns, measuring impact and adjusting tactics to drive effectiveness.
  • Manage the company’s brand reputation and respond to potential crises or negative publicity.
What We Require From You:
  • A minimum of 2 years of experience in a branding/digital marketing, or related roles within an internet-centric/digital- centric business.
  • FinTech experience would be highly advantageous.
  • Proficiency in English and Mandarin (to work with stakeholders who converse only in Mandarin)
  • Self-starter equipped with a strong business acumen to drive for commercial results.

Mitrade is at the cutting edge of FinTech with a team that excels in a fast-paced, collaborative environment. We seek analytical thinkers and executors with a data-driven approach, capable of managing complex multi- stakeholder projects and adapting to technological advancements.

What You Can Look Forward To:
  • Competitive compensation package
  • Career growth and personal development within a growing global organization
  • A flat organizational structure that values collaboration and transparency

Tell employers what skills you have

Tactics
Sampling
Mobile Internet
Business Acumen
FMCG
Transparency
Risk Management
Online Marketing
Product Management
Publicity
Brand Management
ASIC
Pricing
Personal Development

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