Head of Modern Trade

2 weeks ago

Singapore RECKITT BENCKISER (SINGAPORE) PTE LTD Full time

You'll have the accountability to lead the sales strategy for a national key account customers and field sales operations to meet / exceed business growth plans as set by the Singapore Leadership Team.

Playing a key role on the Sales leadership team, you will oversee the achievement of customer and channel planning and execution.


Sales at Reckitt is challenging and rewarding career path, in which you will oversee sales forecasts and sales strategy, proposing and directing the execution of programs to maximize sales volume potential to achieve Plan.


  • Develop and manage longterm customer relationship with head of buying for key national customers; contribute to overall sales and commercial strategy / objectives of the business
  • Achieve / exceed all key sales measures and target for the national account (NR, COP, NWC and trade spend)
  • Lead the development of Key Account Managers on National Account; Coach and assist where necessary Key Account Managers on customer negotiations
  • Lead national field sales force team to ensure products are on shelf with the correct space allocation and merchandized according to company shelf standards
  • Manage all business communications, informing the field sales force leadership structure of negotiated activities and providing key stakeholders with sales information
  • Lead the development of national account team and national field force
  • Achieve distribution within specific trade sectors of new products at channel levels; Ensure excellent implementation of the 4P strategy across channels
  • Work in close partnership with marketing director to ensure development and implementation of customer category strategy and best in class 4P execution;
  • Partner with Supply Services to ensure Customer Service levels and met / exceeded
  • Partner with Head of Trade Marketing to ensure implementation of optimized 4P strategy is aligned with category and customer strategy
  • Work in partnership with the Customer Head Buyer for RB categories defining and leading the process of negotiating annual customer trade terms; develop the customer promotion and product launch plans, ensuring excellent implementation from the Key Account Team
  • Responsible for achieving Customer/Channel plan & delivering the target trade spend

Requirements:

  • Proven track record in Sales Management with major retailers
  • At least 8 years' experience in FMCG Account Management and additional functional experience, preferably in marketing, trade marketing and/or retail is an advantage
  • Experience of leading Sales Professionals, and strong developer of people

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