Area Marketing Manager

2 weeks ago


Singapur, Singapore Abbott Full time

Abbott is a worldwide leader in the field of healthcare, dedicated to advancing scientific discoveries aimed at enhancing people's well-being. The company is continuously focused on future innovations and remains proactive in anticipating the advancements in medical technology and science.

Abbott is committed to empowering individuals to make smarter decisions regarding their health, both medically and economically, throughout all phases of life. With over 10 million tests conducted daily using Abbott's diagnostic tools, the company plays a vital role in providing critical laboratory results to numerous individuals.

Primary Objective:

  • The core objective of Core Diagnostics is to optimize laboratory performance through an end-to-end solution approach.
  • Immunoassays and specific digital health solutions are integral parts of Abbott's product range that significantly contribute to its success.
  • This role primarily focuses on formulating and implementing marketing strategies and initiatives to generate demand for the aforementioned components and to increase market share.

Key Responsibilities:

  • Lead initiatives to drive rapid adoption and utilization of specific immunoassays, including new product launches.
  • Expand the reach of digital health solutions that enhance clinical performance, such as clinical decision support systems.
  • Establish reference sites, cultivate Key Opinion Leaders (KOLs), and advocates.
  • Assist in creating evidence demonstrating the clinical benefits beyond the laboratory setting.
  • Develop and oversee marketing and promotional materials targeting various stakeholders within and outside the lab.
  • Monitor market competition and devise appropriate strategies.
  • Implement additional marketing programs necessary to distinguish Abbott's offerings.
  • Undertake any other duties as assigned by the manager.

Requirements:

  • Hold a Bachelor's Degree in life sciences, engineering, or a related technical field. An MBA is preferred.
  • Possess a minimum of 10 years of overall professional experience, with at least 5 years in healthcare marketing, preferably within the IVD diagnostics sector.
  • Previous experience in a diagnostic laboratory environment is advantageous.
  • Exhibit strong teamwork capabilities.
  • Demonstrate clinical proficiency.
  • Have excellent communication and stakeholder management abilities.
  • Willingness to travel up to 30% of the time.
  • Showcase strategic thinking and customer-oriented mindset.
  • Be a results-driven individual who challenges conventional practices.


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