Owned Media Lead

2 weeks ago

Orchard, Singapore H&M Full time

As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team.

Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty.

You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.


You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value.

You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions.

You work hands-on with planning and tactics, taking this out into daily operations.

Key responsibilities

  • You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
  • Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
  • Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
  • You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.

Qualifications

To be successful in the role as Owned Media Lead, you should be analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value.

You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions.

You work hands-on with planning and tactics, taking this out into daily operations.

What you need to succeed:

  • Marketing, Advertising or business degree/relevant qualifications.
  • Extensive knowledge of owned media channels, content strategy, and audience engagement.
  • Analytical mindset and proficiency in data analysis to perform datadriven initiatives.
  • Excellent communication and presentation skills to convey owned media strategies and performance reports to various stakeholders.
  • Leadership skills to manage a team effectively and foster a collaborative work environment.

Additional Information
This is a
full-time position, reporting to the Regional Strategy & Planning Manager.

Specific working location will be discussed during the interview.

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