Owned Media Planner

2 weeks ago

Orchard, Singapore H&M Full time
Company Description

At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.

Job Description:


You contribute to added customer value, a strong brand and increased sales by setting customer centric communication plans for owned media channels.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity on the owned media calendar.


You are responsible for setting a customer centric communications plan for all owned channels, creating joint-business planning with internal online and content teams, to drive customer, brand & sales goals for a customer target group in the sales market.

You have strong commercial focus and are insight and data driven, with proven ability to drive results and work towards goals

By acting in line with our values, having the right mindset and leadership you contribute to H&M's business success. You act as an ambassador for the customer centric shift, have a growth mindset and encourage cross-functional collaboration.

KEY RESPONSIBILITIES:

  • Understanding the need for customer digital owned channel communication, the differences within your markets of your market sales cluster, and its competitors.
  • Together with the site specialist Set the Owned Media channel strategy and goals together for all Customer segments based on customer insights, commercial patterns, beliefs, sales results, brand opportunities, and previous learnings.
  • Create an effective media planning and execution of our Newsletter and push notification channel to increase customer value, sales, and brand value. You will work with different systems to implement the Owned Media Channels plan. such as Jira.
  • Follow up of your media plan to detect learnings and actionable insights applicable for future strategies.
  • Having a test & learn approach using A/B testing to fuel insights.
  • Collaborate cross functionally, with roles such as Ecommerce, SEO responsible, communications department, to detect brand and sales growth potentials.
  • Coordinate with key stakeholders within the region to be aligned with the regional communication plan and create one brand toward the customer.

Qualifications:

Being part of our omni journey means there is not one clear path. We ask you to be open to change and take part in creating an organization for the future.

This is an opportunity for open minded team players that by being curious, innovative, and forward-thinking want to change our business and the whole industry.

We ask you to be yourself, drive results, work towards goals and go for it with everything that you've got.


Besides your personality we see that you have:

  • Marketing, communication or business degree/relevant qualifications
  • if not, at least 5+ years of working experience in marketing or media roles
  • Have experience from setting and managing large media budgets
  • Strategic experience from driving brand & customer growth for different target groups, preferably from relevant local markets
  • Operative media planning experience
  • High analytical ability
  • Structured, organized and efficient
  • High level of English
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