Lifestyle Business Development Manager

2 weeks ago

Singapore Cathay Pacific Full time
CRR - Customer Relationship & Retail

  • Singapore
  • Cathay Pacific
  • Application Deadline
23 Mar 2023

Role Introduction

Key Responsibilities

Business Strategy & Planning

  • Support Head of Lifestyle to formulate and drive business strategy to meet the agreed lifestyle objectives, support lifestyle priorities and achieve the lifestyle growth and revenue targets
  • Monitor and review business performance to meet strategic growth plan
  • Prepare and support internal budgeting and business reporting activities with business analytics and insights
  • Initiate, design and lead promotional campaigns with marketing team and/ or business partners to achieve revenue targets
  • Work closely with Cathay related departments to develop business propositions and maximize revenue and long term growth opportunities
  • Propose new ideas and areas of improvement based on own knowledge of local market, research and available consumer insights to support future business strategy
Lifestyle Partnerships

  • Develop local partnerships under the key lifestyle pillars, including payment, holidays, shopping, wellness and dining according to the region's lifestyle objective to provide a network of partners to engage Cathay members through accrual and redemption propositions
  • Identify, negotiate and manage relationship with new and existing partners and support operational requirements including commercial term negotiation, partner enquiries, management of contractual discussion and technical integration issues
  • Negotiate commercial offers for marketing promotions and campaigns to increase awareness of local partner propositions
  • Support regular business activities including preparation of business presentations, business reporting, communication and coordination with stakeholders
Redemption & Rewards

  • Build awareness of usage of lifestyle redemption platforms including Cathay Shop and travel awards platform
  • Work with relevant teams to support any local activities and set it up on the respective redemption platforms to drive members engagement or activation
Coordination with Local Team

  • Work with local Cathay Pacific teams including digital sales, marketing and business development to expand Cathay's travel and lifestyle propositions to local markets
  • Be the function lead to support any partnership discussion or negotiation between potential partners and local Cathay Pacific team. Act as a catalyst to support any partnership conversation between HQ teams and local teams
  • Work with local Cathay Pacific teams to expand partnership network within each country to meet the lifestyle objectives and goals.
Legal Compliance

E&A

  • Emergency and Accident and Crisis Response responsibilities as required

Requirements:

  • Degree in business/ marketing or related discipline
  • Minimum five years relevant experience in the field of business development, marketing, loyalty or corporate strategy
  • Prior experience in the financial institution industry such as banks or credit card business is preferred
  • Mature, creative, and business minded, with excellent strategic thinking and communication skills
  • Analytical, independent, and resultoriented
  • Excellent interpersonal communication and relationship building skills
  • Ability to work under pressure and meeting tight deadlines
  • Excellent written and oral communication skills in both English and local language
  • Strong communication, presentation and interpersonal skills

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