Senior Content Strategist

2 weeks ago


Singapore TANGSPAC CONSULTING PTE LTD Full time

Job Description:

  • Deliver truly customer centric customer value proposition which is fully aligned with the articulated project strategy.
  • Work closely with interaction designers, visual designers, product managers, and project managers to gather business and technical requirements in relationship to content strategy
  • Providing content strategy recommendations to the team based on information obtained through content inventories, currentstate analysis, content audits, competitive assessments, user testing, and Website metrics.
  • Gleaning content requirements for an organisation through analysis, content inventories and audits, currentstate assessments and stakeholder analysis; and, forming gaps and issues analysis for futurestate recommendations.
  • Understanding the role of content, not only within web and marketing channels, but within the enterprise as a whole, and designing towards solutions to reflect those requirements.
  • Understanding how to build Taxonomies and/or Thesauri.
  • Designing workflows for publication and content lifecycle processes that include: content acquisition; content creation; review and approval cycles; localisation models; content publishing; content analysis and content optimisation and/or content archival.

Requirements:

  • Experience driving projects from initiation to delivery, defining the business value gained with the program and utilising this with stakeholders for buyin.
  • At least 8 years of experience in producing rich content experience in the corporate and financial markets space.
  • Experience with APIs and open banking would be desirable
  • Education equivalent to a BS in library/information science, human/computer interaction, web development, computer science, graphic arts/digital design, psychology, business, or other equivalent discipline.
  • You have an understanding of psychology and behavioural science.
  • Knowledge of customer centred design principles and usability testing methods.
  • Working knowledge of enterprise project methodology and capable of working with IT to manage business and technical requirements
  • You also understand global diversity and the ability to advise on solutions that suit all.
  • You have the ability and desire to keep challenging yourself and others with entrepreneurial attitude and passion for observing human behaviour, identifying team biases and surfacing these with grit.
  • You can guide business partners and evangelise a mindset for good experience and usercentricity.
  • You work smart, are flexible and skilled in establishing practical processes.
  • Information architecture and interaction design skills
  • Good experience in all facets of content strategy as outlined in the Key Responsibilities
  • Experience in Agile and/or LEAN projects
  • Good stakeholder management and influencing skills

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