Content Strategist

1 week ago

Singapore THE SMART LOCAL PTE. LTD. Full time

About TSL


TSL Media is the leading new media group in Singapore and we have grown to a company size of almost 200 employees.

Our brands under us include TheSmartLocal, ZULA, MS News and Eatbook. We won Mumbrella's Asia Media Brand of the Year, edging out some billion-dollar companies. We're now at the stage where we're rapidly expanding.

TSL is built on an energetic and collaborative work culture. We operate on hybrid work arrangements in a bid to aid employees balance work life and personal life.

Here's a video that gives you a glimpse into our office culture:

What you will do:


This is an exciting opportunity that is also open for recent graduates who are passionate about content creation, digital marketing, and staying on top of the latest trends.

At TheSmartLocal, you won't just be joining a team - you'll be joining a community of creatives who are committed to making a difference in the digital media landscape.


Duties includes:

  • Be a part of an energetic, fastpaced team, conceptualizing and creating viral editorial and video content that drives the marketing objectives of a diverse range of clients.
  • Develop and pitch innovative, creative ideas to clients, effectively communicating the potential impact and value they can bring.
  • Take charge of the organic content strategy for publications under TheSmartLocal media group, tailoring approaches for different platforms.
  • Constantly keep an eye on global trends and harness them to create viral organic content that resonates with diverse audiences.
  • Enjoy the opportunity to be at the forefront of social media trends and digital content strategies, driving engagement and growth for both our clients and our own media platforms.
  • Get handson experience in top funnel to bottom funnel marketing, providing a holistic understanding of the digital marketing ecosystem.
  • Be a part of a company culture that values creativity, innovation, and personal growth, with plenty of opportunities to learn and develop your skills.
  • Preferably with relevant experience in marketing, social media, or content production.
  • Extremely creative mind. Able to drop 20 answers to "what can you do with a brick?" in a minute.
  • Articulate and concise with the written word. You are able to make ideas come to life even when limited to just words.
  • Strong interest in ideation for branded video and editorial content to suit clients' briefs.
  • Passionate about the creation of viral and original content for our publishers.
  • Preferably with at least one secondary skill including but not limited to writing, screenwriting, video production, photography, or design.
  • Avid user of at least 2 prominent social media platforms (Facebook, Instagram, YouTube, and Tiktok).
  • Good communication skills. You will need to effectively pitch ideas to clients, and work well with various internal departments to carry your content strategy forward.

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