Assistant Manager, Marketing

2 weeks ago


Singapore Singapore Post Ltd Full time
Job Description


The Assistant Manager, Marketing will play an important role in driving transformation and acceleration of growth in our retail business.

He/ She will work closely with cross-functional teams to understand customer needs, market trends, channel (online vs retail) behaviour and competitive landscape and translate that knowledge into compelling messaging, positioning, and go-to-market strategies.


  • Develop and execute marketing strategies to drive awareness, adoption and revenue growth for our retail products.
  • Competent to conduct strategic analysis of competitive landscape and thorough business analysis to derive meaningful insights for marketing strategy development.
  • Collaborate with product and sales to define target markets, segments and buyer personas.
  • Provide marketing support and resources to channel (online and offline), including sales enablement materials, POSM and comarketing opportunities.
  • Collaborate and execute channel marketing strategies to drive growth and revenue through our channel partners.
  • Track and analyse marketing metrics to measure campaigns ROI and use datadriven insights to optimise marketing strategies and tactics.
  • Implement effective campaign by managing deliverables timely and spending within the agreed marketing budget.
Requirement

  • Diploma or Bachelor's Degree in Marketing or Business
  • At least 3 years of marketing experience in managing marketing campaigns and programs; Retail sector is preferred.
  • Track record in developing and executing B2B4C and B2C marketing strategies (online and offline) supporting sales organisations to drive usage, grow revenue and increase market share.
  • Excellent communicator and creative thinker
  • Experience in CRM, Digital & Social Media Marketing.
  • IT savvy and able to configure and manage campaigns on social media, mobile apps and online
  • Experience in managing external Media/Creative Agencies and Production House
  • Analytical and metricsdriven marketing mind with an eye for creativity.
  • Ability to thrive in a fastpaced, dynamic environment.


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