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Assistant Manager, Marketing
2 weeks ago
The Assistant Manager, Marketing will play an important role in driving transformation and acceleration of growth in our retail business.
He/ She will work closely with cross-functional teams to understand customer needs, market trends, channel (online vs retail) behaviour and competitive landscape and translate that knowledge into compelling messaging, positioning, and go-to-market strategies.
- Develop and execute marketing strategies to drive awareness, adoption and revenue growth for our retail products.
- Competent to conduct strategic analysis of competitive landscape and thorough business analysis to derive meaningful insights for marketing strategy development.
- Collaborate with product and sales to define target markets, segments and buyer personas.
- Provide marketing support and resources to channel (online and offline), including sales enablement materials, POSM and comarketing opportunities.
- Collaborate and execute channel marketing strategies to drive growth and revenue through our channel partners.
- Track and analyse marketing metrics to measure campaigns ROI and use datadriven insights to optimise marketing strategies and tactics.
- Implement effective campaign by managing deliverables timely and spending within the agreed marketing budget.
- Diploma or Bachelor's Degree in Marketing or Business
- At least 3 years of marketing experience in managing marketing campaigns and programs; Retail sector is preferred.
- Track record in developing and executing B2B4C and B2C marketing strategies (online and offline) supporting sales organisations to drive usage, grow revenue and increase market share.
- Excellent communicator and creative thinker
- Experience in CRM, Digital & Social Media Marketing.
- IT savvy and able to configure and manage campaigns on social media, mobile apps and online
- Experience in managing external Media/Creative Agencies and Production House
- Analytical and metricsdriven marketing mind with an eye for creativity.
- Ability to thrive in a fastpaced, dynamic environment.
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