Head of Strategy

2 weeks ago

Singapore TBWA SINGAPORE PTE LTD Full time

The Role
We are looking for a highly experienced, prolific leader to join our growing team of talented strategists. This person is a culture vulture, with a passion for tech and all things new and trendy.

They are curious about cultures, hungry for data and knowledge, and has a flair for translating them into insights that will help the wider team tell and produce beautiful creative work that is effective for our client.


Leveraging this and being commercial savvy, they are able to spot new business opportunities for the agency and the client.

They are natural leaders who are able to run projects on their own, and have the maturity and cultural-sensitivity to work alongside colleagues from all over the world, specifically in the Asia Pacific region.


Responsibilities

  • Write sharp, inspiring creative briefs & presentations; conduct and synthesise research; and manage campaign reports working closely with data strategist and media agency.
  • Develop knowledge and insights about consumers, competitors, behavioural trends and culture in SEA and turn them into rich strategic opportunities and creative springboards.
  • Identify strategic opportunities to leverage social and digital platforms in addressing local client business challenges. Increase our ability to create online content that supports global and local campaigns.
  • Interrogate global campaigns to find ways of amplifying their impact in local markets.
  • Integrate with media teams to analyse and assess the impact and effectiveness of campaigns.
  • Play a headline role in leading the regional Strategy team; constantly inspire the team and provide guidance and mentorship to groom the next generation of strategic thinkers.
  • Add value to the APAC strategy department by driving process, sharing inspiration, being a mentor, being a collaborator with other markets.

Requirements:

  • Minimum 10+ years of experience working in marketing or advertising agencies with an inherent understanding of the functions within a creative agency.
  • Experience of advertising and the cultural landscapes of our core markets in APAC
  • Singapore, Thailand, Malaysia, Vietnam, India and Broader Asia Pacific, South Asia and Africa (i.e. beyond our regional markets) to understand the complex interplay of cultural trends and how they travel internationally.
  • Experience working within an international holding company environment and the ability to navigate complex matrix structures.
  • Experience working on global brands with establish brand position and guidelines to protect and work within.
  • Experience within the technology and telecoms products and services sector.
  • An intuitive strategist with a curiosity for human truths and a champion of creativity.
  • A storyteller.
  • An entrepreneurial approach.
  • Substantial relevant experience in comms planning including digital, social and content strategy, analytics and data science, customer experience and consumer journey insights.
  • An established reputation as a strategic leader, evidenced by relevant industry effectiveness award wins and judging panel appearances.
  • A person willing to get their hands dirty and who draws satisfaction from going the extra mile for the good of the work.
  • A collaborator and influencer with the ability to effectively integrate with a number of different departments, across multiple time zones.
  • Understanding of Apple products, services and their capabilities is an asset.
  • Possesses a sensitivity to different cultures, languages, communication styles and business practices.

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