Specialist, Apac Co-marketing

2 weeks ago

Singapore LSEG (London Stock Exchange Group) Full time
About

LSEG:
London Stock Exchange Group is a leading global financial markets infrastructure and data group.

We're leaders in data and analytics, risk, collateral and processing solutions, capital formation and trade execution.- About FTSE Russell: A leading provider of investment performance benchmarks with over 30 years of experience crafting indexes.

The FTSE Russell brand sits within Investment Solutions, one of five business segments with the Data and Analytics Division of LSEG.- About this role: As part of the Corporate Affairs & Marketing team, the Specialist APAC Co-Marketing (aka partnerships marketing) is a key component of FTSE Russell's global sales & marketing department.

Partnership marketing is a client-facing function that serves B2B2C client segments including ETF issuers (Exchange Traded Funds), asset managers, derivatives & stock exchanges, and other strategic partners.

- The Specialist, APAC Co-Marketing, FTSE Russell will work with the marketing teams of external client accounts as well as our internal stakeholders (sales/account management, product marketing, activation & digital marketing, brand/content, PR, product management, applied research) to define, develop, execute, and measure integrated co-marketing campaigns

Responsibilities:

  • Responsible for the delivery and execution of comarketing activities associated with these segments in the region, in alignment with equivalent role holders in EMEA and Americas. In this role, you will be instrumental in raising awareness of FTSE Russell's index component embedded into our clients' indexlinked investment products, in contributing to growing assets under management and in increasing revenues.

In particular, you will:

  • Raise awareness of our clients' indexlinked products to craft, orchestrate and deliver mutually beneficial strategic gotomarket campaigns in partnership with clients and product marketing teams
  • Stimulate investor demand to drive capabilities awareness across our partner ecosystem by curating, developing and localizing content for partner communication channels (for example informative videos/webinars, events, newsletters, infographics, web pages, campaigns, press etc),
  • Accelerate asset gathering and increase revenues


You will be using tools from the marketing mix and successfully partner with our key functions across the global marketing team and APAC stakeholders to execute these co-marketing programs.

You will seize opportunities like product launches, benchmark switches, industry and market events to plan/execute and enable regional sales teams.

You are instrumental in bringing to life FTSE Russell's IP component that is embedded inside our partners' investment products by:

  • Pulling into the spotlight a crucial ingredient of their final product (the "Intel inside"),
  • Adding a layer of value to that end-product's overall proposition,
  • Enhancing perception and marketability of that brand or end-product.
Key behaviors and skills- 2-5+ years of marketing experience in a B2B (or B2B2C) environment (indexation, exchanges, fund management, ETFs, wire house, brokerage or wealth management an advantage)- Good knowledge of the ETF and/or derivatives and/or wealth management industries in APAC- Strong planning and project management skills- Excellent relationship management, presentation and communication skills- Experience in the full marketing mix- Desire to learn about product/usage of indexes for asset management purposes- Degree level education


At LSEG, we believe that creating a diverse and inclusive organisation is fundamental to the way we deliver on our promise of creating essential partnerships and open opportunities.

Our open culture is central to how we deliver our purpose - driving financial stability, empowering economies and enabling customers to create sustainable growth - in everything we do.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 70 countries.

However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce.

You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business.

You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth.

Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone's race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, v

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