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Insurance Product Marketing Manager

4 months ago

Singapore Singtel Group Full time

At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.

Be a Part of Something BIG

Are you a dynamic marketer with a passion for insurance products and driving results? Singtel is seeking a talented individual to co-lead our Life Insurance business marketing efforts. As an Insurance Product Marketing Manager, you will play a pivotal role in developing and executing innovative marketing strategies to generate revenue and drive sales.

Make an Impact by

  • Co-leading the development and execution of insurance business and product marketing strategies to generate revenue for Singtel's Life Insurance business.
  • Lead the end-to-end planning and development of data-driven, targeted marketing campaigns across digital, social, retail, telemarketing, event and ATL channels to drive lead generation and sales of life protection and accident and health insurance products.
  • Responsible to achieve business and marketing targets by:
    • effectively planning and executing product marketing campaigns to drive and achieve targets for lead submissions and policy sales;
    • identifying and co-creating compelling product positioning and messaging, provide direction for engaging campaign content and creatives, and overseeing the creation of high-quality product marketing assets and collaterals;
    • driving the planning of and alignment on product marketing campaign schedule and media calendar with cross-functional teams, including marketing communications, customer lifecycle management, product development, operations and compliance teams, of Singtel and insurance partner(s);
    • understanding customer segments and behavioural triggers to identify target audience for each campaign;
    • actively monitoring and analysing end-to-end campaign performance metrics to derive timely campaign insights and execute follow-ups and optimisations to improve campaign performance; and
    • identifying areas for continuous improvement (e.g. UX/UI of product pages, customer journeys, etc.), executing them with cross-functional teams, and measuring the impact of such improvement areas.
  • Collaborate with insurance partner(s) and cross-functional teams to help Singtel's Life Insurance business achieve business and marketing targets.
  • Work with Singtel's insurance partner(s) to co-create insurance products with market-differentiating propositions.
  • Manage the Insurance marketing budget, including tracking spends against budget and forecasts.
  • Co-drive Life Insurance business squads to drive campaign execution, lead generation and sales conversion with insurance partner(s), define requirements for Life Insurance product roadmap and sales distribution initiatives, end-to-end user experience and product branding.

Skills for Success

  • Degree in Marketing, Business, or its equivalent.
  • A least 6 years of product marketing and/or digital campaign marketing experience in the insurance industry.
  • At least 4 years of hands-on experience in managing and executing insurance product marketing campaigns.
  • At least 4 years of relevant experience working with and managing marketing agencies.
  • At least 2 years of relevant experience demonstrating leadership and/or managing a team.
  • At least 2 years of hands-on experience in digital marketing/analytics tools (e.g. Google Analytics, Tableau).
  • In-depth knowledge of life insurance, accident and health insurance and wealth accumulation policies; government and industry-led healthcare, medical and wellness initiatives; bancassurance / telcassurance products and services; personal insurance distribution models and channels; and financial planning and advisory solutions.
  • Proficient in communications, copywriting and content management with a focus on insurance products.
  • Proficient in Microsoft Excel, pivot tables, and preferably with some knowledge of data analytics / automation programming languages (e.g. SQL, VBA, Python).
  • Familiar with insurance industry-specific product positioning, target segmentation, branding, acquisition and loyalty strategies, as well as compliance guidelines.
  • Familiar with customer lifecycle and marketing automation platforms (e.g. Oracle Responsys, Salesforce, etc).
  • Strong analytical skills, with flair and passion for working with and identifying insights from data, market research and data-led campaigns.
  • Strong interpersonal and communication skills as a cross-functional team player.
  • Ability to work independently and thrive in a dynamic, fast-paced, collaborative and cross-functional environment.

Rewards that Go Beyond

  • Flexible work arrangements
  • Full suite of health and wellness benefits
  • Ongoing training and development programs
  • Internal mobility opportunities

Your Career Growth Starts Here. Apply Now

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.