Assistant Marketing Communications Manager
2 weeks ago
Singapore
PARKROYAL COLLECTION Marina Bay, Singapore
Sales & Marketing
Job Grade:
Sitting in the heart of the central business district and Marina Bay, with panoramic views of the Singapore city skyline, the 583-room PARKROYAL COLLECTION Marina Bay, Singapore is the country's first 'Garden-in-a-Hotel'.
A champion of sustainability, environmental responsibility and an advocate for green innovations in the hospitality industry, the hotel is home to one of Southeast Asia's largest indoor sky-lit atrium, designed by the late Architect John Portman, containing over 2,400 plants, trees, shrubs and groundcovers from more than 60 varieties of flora spread across 1,400 square metres of interior space.
A rooftop Urban Farm spanning 150 square metres houses over 60 varieties of fruits, vegetables, herbs and edible flowers, forming the backbone of the hotel's farm-to-table, farm-to-bar and farm-to-spa concepts.
- Assist in the development of marketing and communications strategies and initiatives.
- Play a significant role in developing the hotel Marketing budget and maintain budget control.
- Organise and provide support to the hotel's corporate social responsibility programme.
- Manage the hotel's sustainability programmes, and promote the hotel's sustainability philosophy to internal and external audiences.
- Conduct Sustainable Hotel Building Tours.
- Manage coordination of marketing and communications campaigns/ activities to leverage reach/ results, including partnerships, collaborations, and sponsorships.
- Hosting of media, coordination of media itinerary, prepare press releases and media response, maintain media relations, maintain media database, and develop newsworthy stories.
- Develop content for all collateral.
- Manage the hotel's social media calendar, social media pages and develop daily content, as well as identify promotional offers that require boosting of ads.
- Manage and maintain the company's owned media, including the hotel website and eShop.
- Implement digital marketing activities across a broad range of digital marketing channels.
- Oversee coordination of filming and photography activities.
- Excellent copywriting skills.
- Experienced in social media management and content development.
- Must be detailoriented.
- Minimum Degree in Marketing, Business Communications or related fields from a recognised tertiary institution.
- Possess a minimum of three years of managerial experience in Marketing Communications in the hospitality industry.
- Possess excellent written and verbal communications skills.
- Excellent interpersonal skills.
- Efficient in Ms Words/ Excel/Powerpoint programmes.
PARKROYAL COLLECTION Marina Bay, Singapore is dedicated to providing equal employment opportunities, including individuals with disabilities.
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