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Assistant Marketing Manager
2 weeks ago
The Role:
The assistant marketing manager is responsible for assisting the Manager and Director in developing a personality for 4Fingers as a brand.
The assistant manager also supports and coordinates sales and marketing activities for 4Fingers. Assist the manager and team at overseeing sales, marketing, and advertising/communication. Help the team to monitor demand for company products, business and industry competition, and prices. Identifies potential new customers; develops strategies for increasing sales or market share.
Responsibilities:
Marketing
- Planning and managing campaigns and projects from concept to completion, ensuring internal alignment through key steps of the business process.
- Key plans to execute include a mixture of national and tactical campaigns that will improve long term brand measures.
- Brief, develop and execute the communication plans and managing external agency partners throughout the process.
- Assist to monitoring and being accountable for the efficient and effective spend of marketing budgets across assigned brands/projects.
- Working collaboratively with the Business Insights team to monitor and analyse key performance metrics including sales and brand metrics for relevant campaigns.
- Building positive, ongoing relationships with external (e.g. Agencies) and internal stakeholders (e.g. Corporate Communications, Legal, Supply Chain)
- Taking initiative in developing own marketing expertise and business skills both through internal and external sources.
- Assist and align franchisee in efficiencies around campaign and promotion planning and execution.
- Offer expertise and problemsolving support to resolve marketing challenges, franchisee concerns, and performancerelated issues together with internal stakeholders. Acting as an "ambassador" for the Brand internally and externally.
Sales & Business Acumen
- Support the team on achieving sales/revenue for the business.
- Assist to perform sales/revenue planning and budgeting for the business.
- Proactively looking into the performance of the business and reacting with the relevant marketing initiatives to attain the budgeted sales.
- Understanding the business performance indicators (I.e. sales mix, product mix, channel mix, sales trends by store, by concept etc.), and deciphering them for the management.
- Identify opportunities within the data and trends, building transactions or/and sales with appropriate marketing executions/plans/strategies.
Customer Care
- Customer feedback management to enhance customer satisfaction, including feedback channel and process set up, executions & tracking.
Job Requirements:
- Strong fundamentals in the core aspects of Marketing.
- Experienced and competent in marketing and branding for fast food consumer products.
- High numerical aptitude and analytical skill with an ability to organize, measure and analyze data identifying areas.
- Ability to articulate and translate data analysis findings into actionable marketing ideas.
- A team player with good communication and negotiation skills.
- Selfmotivated and able to handle highvolume workload.
- Meticulous, diligent, wellorganized with good time management and sense of urgency.
- Travel as required to various franchise locations, including regional and corporate meetings.
Formal Education
- Minimum bachelor's degree holder, preferably in marketing or businessrelated field
Past Working Experience
- 36 years of working experience in marketing function
- Prior F&B working experience would be advantageous.
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