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Senior CRM Specialist

4 months ago

Singapore Crypto Full time

Responsibilities

  • Collaborate with crossfunctional teams (Product, Marketing, Creative, Tech) for effective GTM strategies
  • Assist CRM Manager in planning and executing CRM & campaign programs
  • Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, winback)
  • Utilize data analytics to anticipate customer behaviors (e


g:
likelihood of churn), and proactively implement retention strategies, and leverage insights for targeted upsell and cross-sell strategies within an optimization framework

  • Conduct comprehensive experiment throughout the customer lifecycle to identify successful strategies for funnel conversion and customer engagement
  • Coordinate analysis of industry trends to meet business objectives

Requirements:

  • Minimum 2 years of experience in growth, marketing, CRM or BA roles
  • Proficient in delivering campaigns and managing automation with rigorous A/B testing
  • Sensitive to numbers, logical thinking, and analytical skills
  • Proven track record of using data and analytics tools to increase performance and enhance customer experience
  • Excellent command of English; Mandarin proficiency is a bonus
  • Excellent project management and communication skills
  • Experience in SQL or HTML is an advantage
  • Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a plus
  • Demonstrates a strong sense of ownership, responsibility, and commitment
  • Selfdirected learner with a motivated attitude
  • Quick to adapt to everchanging and volatile market conditions
  • Interest in and familiarity with financial news preferred
LI-MK1

Hybrid

Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team.

Transformational and proactive working environment. Elevate employees to find thoughtful and innovative solutions.

Growth from within. We help to develop new skill-sets that would impact the shaping of your personal and professional growth.

Work Culture.

Our colleagues are some of the best in the industry; we are all here to help and support one another.

One cohesive team. Engage stakeholders to achieve our ultimate goal - Cryptocurrency in every wallet.

Are you ready to kickstart your future with us?

Benefits
Competitive salary

Medical insurance package with extended coverage to dependents

Attractive annual leave entitlement includin

g:
birthday, work anniversary

Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up

Aspire career alternatives through us. Our internal mobility program can offer employees a diverse scope.

Personal data provided by applicants will be used for recruitment purposes only.

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