Apac Regional Category Manager

1 week ago

Singapore Kimberly-Clark Full time

APAC Regional Category Manager - Towels

Your Job
You're not the person who will settle for just any role. Neither are we.

Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference.

Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands.


Leads Asia Pacific Towel category portfolio including asset utilization for regional products, innovation launch, regional demand review, price/performance/competitive mapping, regional quality and regulatory impacts and local renovation/LCM/BFS project management through IMF if necessary.

Manages the P&L to deliver NS, volume GPROS and OP growth, share growth.


In your APAC Regional Category Manager - Towels role, you'll help us deliver better care for billions of people around the world.

It starts with YOU.

Role Overview & Primary Accountabilities:

Portfolio Management & Optimization

  • Partners with Regional Marketing Leaders to manage the P&L for assigned regional product category.
  • Partners with Regional and Global Category Marketing to design & deliver a competitive product portfolio based on the Brand Foundation Tools for assigned regional product category.
  • Partners with Global Category to optimize the product portfolio by actively managing new SKU creation & obsolete / slow moving SKUs, define Pricing Strategy & maintain Price / Performance Mapping against key competitors for products within assigned product category.
  • Partners with Central & Cluster Brand Marketing to develop Category Foundations for assigned regional product category
  • Partners with R&D and Supply Chain to develop insights for innovation, Design to Value (DTV) initiatives as well as LCM project work
  • Partners with Regulatory team to ensure that we have knowledge and compliance of regional regulatory requirements

Product Supply

  • Partners with Regional Product Supply to manage capacity & asset utilization for assigned regional product category including managing customer expectations & responding to changing product forecasts
  • Provides input on short & long term category growth and product strategy
  • Partners with regional sales teams to ensure product forecasts are accurate and appropriate inventory levels are maintained

Standard Work

  • Manages product data & maintain accuracy in the PIM system for regional products within assigned product category & leads creation of new codes in SAP system for cross cluster SKUs
  • Regularly monitors competitor activity and builds appropriate response plans
  • Manages category metrics specific to growth targets on NSV, GP and OP for the categories in AP
  • Manages product specifications & datasheets, price increase support materials and out of stock communications
  • Applies Brand Identity Guidelines across the regional portfolio (especially on packaging) for assigned regional product category
  • Ensures all marketing content is uploaded & maintained in the Digital Asset Management System (incl. claims in EtQ)
  • Monitors performance of marketing programs (ROI) and adjusts accordingly
  • Manages assigned marketing budget within CFI's
  • Actively visits customers and channel partners to capture insights and check and adjust marketing programs
  • Partners with Quality on testing standards as well as managing through major quality impacts in the region where applicable.

About Us
Huggies. Kleenex. Cottonelle. Scott. Kotex. Poise. Depend. Kimberly-Clark Professional. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.

At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth, and impact.

We're founded on 151 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity.

It's all here for you at Kimberly-Clark.

Led by Purpose. Driven by You.

About You
You're driven to perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.


You're also a university graduate with a
Degree in Business, Accountancy or Finance
or other related field and have at least 8
Years **of continuous work experience.

You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results.

When you join our team, you'll experience

Flex That Works:
flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make

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