Sales Executive, Distribution Apac

2 weeks ago

Singapore Moonbug Entertainment Full time

ABOUT MOONBUG ENTERTAINMENT:

Moonbug Entertainment is an award-winning global entertainment company behind some

of the most popular kids' titles in the world. Moonbug's line-up includes global sensations

CoComelon, Blippi, Little Baby Bum, Oddbods, Little Angel, My Magic Pet Morphle, Supa Strikas, Go

Buster, Playtime with Twinkle, Gecko's Garage, ARPO and many more.

Moonbug's shows are currently available in 32 languages and feature on more than 150

platforms globally, including YouTube, Netflix, Amazon Prime Video, Sky, Super RTL, BBC

iPlayer, HBO Max, Tencent, Youku and Roku. The company's portfolio currently stands at 29

IPs and 100+ brand partners.

Moonbug is a subsidiary of Candle Media, an independent, creator-friendly home for

cutting-edge, high-quality, category-defining brands and franchises. By bringing together

elite talent operating at the intersection of content, community, and commerce, it helps to

position leading entertainment businesses for accelerated, sustainable growth in the

current market and beyond. Candle is run by its Co-Chairmen and Co-CEOs, leading

entertainment executives Kevin Mayer and Tom Staggs, and backed by investment capital

from funds managed by Blackstone's flagship private equity business.

The Role:


Moonbug is looking to grow its distribution capability by bringing in a Sales Executive who will have the ability to leverage the company's IP across all platforms, whether digital or linear.

The persons core responsibility will be to maximise revenues through leveraging intellectual property across APAC (and potentially other regions from time to time).

This individual will handle sales to linear & digital platforms, including distribution to free-to-air, cable, and satellite channels and platforms as well as subscription (SVOD), transactional (EST/TVOD), and ad-funded (AVOD) digital businesses.

They will distribute Moonbug's existing content as well as initiate, develop and close creative, programming, co-production, format, and content deals that drive brand awareness and revenues from local and regional linear and digital players.

They will work with potential partners to identify ways to drive a compelling consumer experience that surpasses competitors and also provides optimal revenue opportunities across all screens.


Responsibilities:

  • Initiate, negotiate, and close distribution deals for rights to original, digital, children's IP with Cable, Satellite, Internet and Mobile platforms as well as broadcasters throughout a variety of business models, including PPV, VOD, SVOD, AVOD and Electronic Sell-Through.
  • Develop and expand Moonbug's relationships with the creative community in order to identify codevelopment and coproduction opportunities with international producers, broadcasters, and platforms whether they are oneoff opportunities or longterm strategic investments.
  • Identify new opportunities for sales as a result of new entrants, changing technology and/or delivery systems, etc. and develop sales strategies targeted specifically to address these specialised needs.
  • Serve to establish and enhance relationships with international broadcasters, producers, telco's, advertisers, and digital partners, with intention of maximising potential sales of the company's product.
  • Works to achieve set targets, strategy, pricing, and windows; review promotions/bundles, title selections, and marketing efforts; and track performance.
  • Conceive, develop and implement productpackaging strategies that include everything from individual programme sales, to branded blocks, to linear channels, all with an eye to maximising revenue opportunities.
  • Achieve the annual and monthly sales forecasts, including monthly and quarterly variance analysis.
  • Ensure the division has an overall knowledge of commercial terms paid in APAC markets across a wide range of product types and ensure that Moonbug is achieving the best commercial terms for its properties.
  • Develop strong relationships with key executives and administrators internally as well as others related to the company's interests and operations on an international basis.
  • Monitor the marketplace for changes that affect sales activities, both directly and indirectly.
  • Inform customers of upcoming Moonbug events, product programs and services.
  • Follow up with clients on requests and coordinate solutions to contract/distribution issues where required.
  • Create and maintain a strong working relationship with clients and other related parties.
  • Follow up with clients to maximise product placement, ratings and promotional opportunities.
  • Utilise research effectively and provide creative and marketing input, as required, in order to establish the best possible sales strategies.
  • Remain abreast of trends in programming across national boundaries.
  • Attend pertinent industry functions and markets to ensure the comp

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