Senior / Marketing Manager, Content Distribution

2 weeks ago


Singapore Mediacorp TV Singapore Pte Ltd Full time

COMPANY DESCRIPTION


Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms.

Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

DESIGNATION :
Senior / Marketing Manager, Content Distribution (Marketing & Operations)

RESPONSIBILITIES

Description:

Responsibilities:

  • Develop and implement innovative regional marketing strategies to promote programmes and increase brand awareness.
  • Identify key local/overseas programme markets for exhibition booth and to oversee overall branding of booth as well as mapping out promotional plans for programmes in these markets.
  • Lead branding initiatives to ensure consistency in messaging, visual identity, and brand positioning with central corporate marketing.
  • Manage the creation of marketing collateral, including key visuals, corporate gifts and presentations.
  • To oversee the overall branding of website, digital brochures and eDMs to align with regional marketing strategies.

QUALIFICATIONS

  • A degree in Marketing, Business or a relevant discipline.
  • Proven experience in marketing roles, especially in the media industry with a focus on marketing strategies and branding.
  • Excellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.
  • Creative mindset with a passion for innovation and continuous improvement.
  • Ability to thrive in a dynamic work environment and effectively manage multiple projects simultaneously.
  • 810 years of related experience in Marketing.


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