Digital Engagement

2 weeks ago


Singapore Tangspac Full time

Responsibilities:

Digital Banking Business/Performance Management.

  • Develop Insights from multiple dashboards and MIS to identify business opportunities among different microsegments of clients.
  • Collaborate with data analytics and tech teams to develop and optimize dashboard and MIS.
  • Ensure timely delivery all digital banking business reports, and statistics to management team and other stakeholders.
  • Work with regional and incountry digital channel leads to design and drive initiatives based on data to drive digital adoption and business.
  • Track performance of individual program, conduct optimization and seek for improvement area.

Digital Engagement/Customer Experience

  • Identify and manage data instrumentation, curation and visualization needs to track customer behavior and channel performance
  • Design and execute experiments (for e.g. A/B testing) to test effectiveness of UI/UX
  • Perform continuous review of customer feedback, identifying areas of improvement
  • Drive enhancements in functionality and usability to improve UI/UX experience and digital engagement, including drafting requirement specifications and performing UAT.
  • Drive enhancements in functionality and usability for digital engagement, servicing, and continuous UI/UX improvements (including drafting requirement specifications and testing)
  • University Degree or equivalent, preferably with digital marketing background and at least 5 years of experience
  • Experience with clickstream analytics (Adobe Analytics, Matomo, Google Analytics etc.)
  • Experience in designing/ executing initiatives to drive digital adoption.
  • Experience in driving marketing and customer communication program will be a plus.
  • Experience conversational technologies will be a plus.
  • Excellent stakeholder management, presentation, collaboration and communication skills.
  • Excellent interpersonal, communication and teamwork skills.
  • Selfmotivated with attention to details, strong analytical and organizational skills.
  • Should be able to adapt to new technologies proactively and have the motivation to keep their skills and industry knowledge up to date.

Preferred Requirements:

  • Previous web/mobile/internet banking or digital banking.
  • End to End Product Management/Business Management
  • Ecommerce
  • PowerPoint Presentations
  • Stakeholder Management
  • Data Analytica tools
  • Coo Support Function
  • Commercialization

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