Digital Engagement
2 weeks ago
Responsibilities:
Digital Banking Business/Performance Management.
- Develop Insights from multiple dashboards and MIS to identify business opportunities among different microsegments of clients.
- Collaborate with data analytics and tech teams to develop and optimize dashboard and MIS.
- Ensure timely delivery all digital banking business reports, and statistics to management team and other stakeholders.
- Work with regional and incountry digital channel leads to design and drive initiatives based on data to drive digital adoption and business.
- Track performance of individual program, conduct optimization and seek for improvement area.
Digital Engagement/Customer Experience
- Identify and manage data instrumentation, curation and visualization needs to track customer behavior and channel performance
- Design and execute experiments (for e.g. A/B testing) to test effectiveness of UI/UX
- Perform continuous review of customer feedback, identifying areas of improvement
- Drive enhancements in functionality and usability to improve UI/UX experience and digital engagement, including drafting requirement specifications and performing UAT.
- Drive enhancements in functionality and usability for digital engagement, servicing, and continuous UI/UX improvements (including drafting requirement specifications and testing)
- University Degree or equivalent, preferably with digital marketing background and at least 5 years of experience
- Experience with clickstream analytics (Adobe Analytics, Matomo, Google Analytics etc.)
- Experience in designing/ executing initiatives to drive digital adoption.
- Experience in driving marketing and customer communication program will be a plus.
- Experience conversational technologies will be a plus.
- Excellent stakeholder management, presentation, collaboration and communication skills.
- Excellent interpersonal, communication and teamwork skills.
- Selfmotivated with attention to details, strong analytical and organizational skills.
- Should be able to adapt to new technologies proactively and have the motivation to keep their skills and industry knowledge up to date.
Preferred Requirements:
- Previous web/mobile/internet banking or digital banking.
- End to End Product Management/Business Management
- Ecommerce
- PowerPoint Presentations
- Stakeholder Management
- Data Analytica tools
- Coo Support Function
- Commercialization
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