DIGITAL MARKETING EXECUTIVE
3 weeks ago
Role
- Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
- Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
- Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
- Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
- Conduct market research and competitive analysis to identify industry trends and new growth opportunities.
- Create and curate social media campaigns, including content creation, publishing, and community management.
- SEO, KOL and E-Commerce
- Manage and optimise PPC campaigns on various platforms, including Google Ads, Facebook Ads, and TikTok Ads.
- Conduct keyword research and on-page optimisation to increase website rankings and drive organic traffic.
- Develop and execute social media marketing campaigns.
- Analyse analytics and engagement metrics to measure campaign performance.
- Prepare and present monthly/quarterly reports to directors.
Tell employers what skills you have
Market Research
Lead Generation
Competitive Analysis
Advertising
Social Media
Community Management
User Experience
Digital Marketing
Publishing
Keyword Research
Social Media Marketing
Customer Service
SEO
PPC
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