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Digital Marketing Executive

1 month ago

Singapore EQUE PTE. LTD. Full time
Roles & Responsibilities

Working location: Central

Working hours: 10am to 6pm (Monday to Friday)


JOB DESCRIPTION

  • Digital Strategy Development – Design and execute comprehensive digital marketing strategies tailored to the industry to drive brand growth and awareness
  • Content Creation & Management – Develop engaging and informative content for various digital platforms, including blogs, social media, websites, and email newsletters, to educate and engage our audience
  • Social Media Marketing – Manage and grow our social media presence on platforms like LinkedIn, Facebook, Twitter, and Instagram, ensuring consistent brand messaging and customer engagement
  • SEO & SEM – Optimize website content for search engines (SEO) and manage paid search campaigns (SEM) to improve visibility and drive qualified traffic to the site
  • Lead Generation & Conversion – Implement lead generation campaigns and nurturing strategies to convert website visitors and social media followers into qualified leads
  • Email Marketing – Create and manage email marketing campaigns to promote services, share insights, and drive engagement with clients and prospects
  • Market Research & Analysis – Conduct market research and competitor analysis to identify trends, opportunities, and key insights that inform digital marketing strategies
  • Data Tracking & Analytics – Monitor, measure, and report on the performance of all digital marketing campaigns using analytics tools to ensure effectiveness and optimize results
  • Collaboration with Cross-Functional Teams – Work closely with the sales, product, and customer service teams to align marketing strategies with business objectives and ensure cohesive messaging
  • Brand Building – Focus on enhancing the company's online brand presence, ensuring consistency in messaging across all digital touchpoints, and positioning the company as a leader in the industry

JOB REQUIREMENTS

  • Minimum Diploma and above
  • Strong communication and writing skills
  • Proficiency in using social media platforms and management tools
  • Creative thinking and ability to develop engaging content
  • Hardworking with high initiative and willing to take on new challenges

EA Reg. Number: R21100629

EA License Number: 22C1278


Tell employers what skills you have

Designer
Microsoft Office
Advertising
Social Media
Marketing Strategy
Marketing
Content Marketing
Digital Marketing
Social Media Marketing
Team Player
Graphics
Facebook
Google Analytics
SEO
Creative Thinking
Writing Skills
Brochures
Brand Awareness