Sr. Specialist

Sr. SPecialist - DIGITAL ANALYTICS
Business planning & FORECASTING
 

 

Area: EM (Asia-Pacific) | Global Sales

 

 

 

Department: e-commerce

 

 

 

Direct Reporting Line: Senior Manager, Business planning & forecasting, EM e-com

 

 

 

Secondary reporting line: Sr Director, Planning and Analytics EM e-com

 

 

 

Subsidiary/country: EM Hub

 

 

 

Location: Singapore

 

 

 

GSMS Grade: P1

 

 

 

Number of Personnel Managed: -

 

 

 

Cost Center/Budget and/or Revenue Responsibility: EM

 

 

 

 

 

Purpose & Overall Relevance for the Organization:

Driving Business Performance & Forecasting Analytics at adidas e-commerce, you are responsible delivering cutting-edge Analytical services to stakeholders, enabling them to make fact-based decisions. Based on internal & external data sources, you manage the creation and generation of tools, forecast models, data capabilities, insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy, and ultimately drive sales. In collaboration with your team, you drive and execute EM Digital Analytics strategy focus on specific set of countries Demand advanced forecast on all level of KPIs and how this translates to Sales, identifying gaps and risks based on each country assumptions and plans.

 

Key Responsibilities:

Business Performance & Forecasting:

• Support the overall EM e-com Business Performance Reporting (Sales, KPIs) and the EM e-com Forecasting practice (Forecast Built-up, Forecast Review & Forecast Accuracy).
• Responsible and support for Forecasting executions and capabilities building through application of the full set of advanced analysis methodologies to optimize data analysis & forecasting. This includes framing of business needs, data exploration as well as descriptive, predictive and prescriptive modeling.
• Identify Demand gaps, risks and uplift and provide visibility and actionable advices to the broad stakeholders to ensure targets are achieved.
• Provides advice to stakeholders to adopt and adhere to the agreed forecast and demand management approach and follow-up actions.
• Support analytics tools/reporting framework within e-commerce to facilitate every decision maker access to the information needed in the shape needed – dashboards, visualization tools, reports etc. 
• Responsible for tools and systems daily routines & activities, refresh, updates and scheduling.
• Support deep-dives, ad-hoc analysis and contextual dashboards with relevant platforms and channels. 
• Develop and maintain a strong stakeholder network with high level of trust that facilitates action- ability of insights.
• Collaborate with the internal analytics team in your area of responsibility on digital analytics to define goals, select appropriate KPIs, monitor performance and derive trends and opportunities.
• Support and drive the continuous development of the analytics practice in scope, including service portfolio evolution and constant screening of the ecosystem for new models, capabilities, partners or solutions.
• Build a strong internal and external network, assorbing from the adidas Digital Analytics community the latest trends and technological advances.
• Maintain quality, set good development practices, and define standards that keep the focus on the right things.

 

Key Relationships:

• EM Hub e-com team
• EM Function teams (Finance, DNA, Brand, Sales, SCM…)
• Country-Clusters (C/C) e-commerce teams
• Country-Clusters (C/C) market teams & group functions
• Global Digital teams
• Global BI & Analytics teams
• External vendors

Requisite Education and Experience / Minimum Qualifications:

• Degree with focus in Business, Finance, Economics, Math, Data Science or related field preferred, or equivalent combination of education and experience
• 2+ years of experience working in Digital Analytics, Data Analytics, Business Intelligence, Demand forecasting & planning, Data Science or equivalent experience
• Experience with Advanced Analytics Tools/ language (Python and SQL)
• Experience with Analytics Blending & Visualization Tools (PowerBI, Tableau, MicroStrategy, Alteryx, SQL…)
• Experience in e-commerce environment
• Experience in or familiarity with analytics platforms, especially in their integration or deriving insights requiring multiple sources
• Industry: Ideally in apparel/fashion/shoes or internet 

 

Knowledge & Soft Skills:

• Broad understanding and passion for Digital and e-com
• Understanding of multi-platform e-commerce
• Deep knowledge of Digital and e-com analytics
• Ability to efficiently work in a cross-functional organization, ability to develop influential and collaborative relationships with stakeholders from digital and non-digital disciplines on all levels
• Excellent communication & negotiation skills, comfortable presenting complex topics to technical and non-technical audience both in person and remotely at various organizational levels
• A passion for designing and creating new data capabilities, tools, and frameworks. Interest in “back-of-house” development of analytics capabilities. Devotion to accuracy, reliability, rigor, and user-focused design.
• Meticulous, high attention to details
• Creative and energetic team player who has a passion for delivering analytics, data, insights to drive outcomes for quantifiable improvements in business results and consumer satisfaction.
• Outspoken and Confident
• Broad understanding of and passion for the sports and fashion/entertainment industry

Hard Skills:

• Advanced experience in Digital Analytics, BI, Financial, Digital tools
• Hands-on experience with analytics, statistics, data visualization, and analytics tools and disciplines
• Proficient in MS Office (with an emphasis on Excel), Alteryx or at least one querying language
• Experience with process design and process improvements, automation, etc.
• Project management skills, including the ability to lead projects or work on several projects simultaneously.
• Plus would be considered:
  • Experience in forecasting and predictive models
  • Advanced experience with traffic analytics tools, marketing & media KPIs and ROI
  • Advanced experience with reporting and digital marketing tools (GA 360, doubleclick, Adobe Analytics, SCV, propensity modelling etc).
  • Advanced experience Experience with Web Analytics and Native app (iOS/Android) analytics (Adobe Analytics, Google Analytics, Webtrends, Wetrekk, Amplitude, AppsFlyer, FireBase…).
  • Experience with Voice of the Customer tool (Martitz CX, Medallia, Qualtrics)
  • Customer Experience Measurement (Tealeaf CEM, Clicktale, QM, Crazyegg)
  • Experience in relevant digital disciplines (e-com, Social, online communities, loyalty programs, CRM, SEO/SEM)
  • Experience with AB and Multi-variate testing tools preferred (e.g. Optimizely, VWO, Test & Target)
• Fluent English both verbally and written

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